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Press Releases

Alpacka Raft Brings Backbone Media Onboard for Public Relations

For Immediate Release

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MANCOS, Colo. – January 19, 2018 

Alpacka Raft logo

The industry leader in research and development of modern packrafting, Alpacka Raft, today announced it has selected Backbone Media to drive public relations efforts across North America. Backbone Media will build awareness and exposure throughout the active lifestyle and outdoors markets through the agency’s relationships with influential media titles and brands.

“Packrafting is a thrilling and growing sport in the outdoor industry, and we’re excited to partner with Alpacka Raft,” said Penn Newhard, Backbone Media founder and managing partner. “Their brand is inseparable from the history and development of packrafting and the terrain and adventures packrafting opens up to hikers, cyclists, canyoneers, anglers and even weekend warriors is amazing.”

Since its founding in 2000, Alpacka Raft has sought to design and hand craft the most innovative, premium packrafts available. The company strives for a legacy of leadership, stewardship, and support that allows the community of diverse boaters a lifetime of use and adventure-driven fun. Alpacka Raft pushes the boundaries of design, reliability, advanced materials, and an established infrastructure for customer service that allows for quick and easy repairs or upgrades.

“We are a tribe of genuine, self-reliant and creative eccentrics, enthusiastic about unique adventure and passionate about the product,” said Thor Tingey, Alpacka Raft’s CEO. “Backbone Media shares our ethos in the outdoor world through authentic passion in the brands they represent.”

About Alpacka Raft

Alpacka Raft started in the fall of 2000 as a collaboration between Sheri Tingey, the designer behind the products, and her son Thor, who had just completed a 600-mile packrafting traverse of Alaska’s Brooks Range and had some ideas for how to make a better performing packraft.

Made in USA, every Alpacka Raft, from cutting the fabric to putting the final touches on a spray deck, is made by hand and shipped to customers from the Alpacka factory in Mancos, Colorado, under the Made in USA standard. Alpacka Raft is one of the largest employers in its region.

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About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, media planning and buying. For more than 20 years, Backbone has worked with leading outdoor gear, apparel, technology, and food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and has been named Outside magazine’s “Best Places to Work.” For more about Backbone Media, visit


MANCOS, Colo. (Jan. 19, 2018)