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(New England & Park City, Utah USA – January 22, 2021) New England based luxury Alpine Sportswear label Alps & Meters has joined in partnership with the Land Rover U.S. Alpine Ski Team. This new collaborative relationship, forged to support the tradition of American alpine excellence, will develop a licensed collection of elevated sportswear garments which will include select apparel pieces and suiting separates. Alps & Meters will return a portion of all sales proceeds generated by this specific collection to the athletes of U.S. Ski & Snowboard to help foster the next generation of American alpine athletes and enthusiasts.
Founded with a mission to uphold the classic traditions of alpine sport, Alps & Meters is known worldwide for its luxury garments that are designed by tradition. Alps & Meters Forged Performance Product Creation Philosophy combines the world’s best natural materials, classic construction techniques, and contemporary technologies to craft high performance sportswear that is tailored, technical, and timeless. A story telling brand regaling the narratives of people, places, memories, and moments connected to life in the mountains, Alps & Meters may be found at luxury sportswear retailers in North America and within its flagship boutiques at the St. Regis Resort Deer Valley, Utah, and in Boston, Massachusetts.
“As an American brand built upon skiing tradition, Alps & Meters holds the deepest respect for the Land Rover U.S. Ski Team, an organization which has been at the forefront of alpine sport development and competitiveness for more than 100 years, “ said Alps & Meters Founder/CEO, Louis Joseph, former Global Director of Strategy & Innovation at PUMA/Kering. “To join in partnership with the U.S. Ski Team is an honor. At Alps & Meters we look forward to collaborating with all U.S. Ski Team stakeholders in Park City, Utah, and around the world to further champion the great tradition of American skiing while co-creating a series of luxury sportswear assortments that will allow athletes, supporters, trustees, retail partners, and passionate skiers to join us in further fostering the tradition of American alpine excellence.”
“The Alps & Meters brand is passionate about ski tradition, a notion shared by the U.S. Ski Team,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Without recognizing and learning from our storied history, we cannot innovate into the future as we prepare our athletes to be the best in the world year after year. Creating this menswear collection with Alps & Meters will provide a way for our fans and supporters to share in our traditions, as well impact the future of the U.S. Ski Team with a portion of all sales directed back to the Team. We are excited to welcome Alps & Meters into the U.S. Ski Team family.”
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About Alps & Meters:
Alps & Meters is a luxury sportswear brand headquartered in New England, USA. Founded upon a mission to uphold the classic traditions of alpine sport, Alps & Meters’ products combine the world’s best natural materials, classic construction techniques, and contemporary technologies which craft high performance garments that are tailored, technical and timeless.
To learn more about Alps & Meters visit www.alpsandmeters.com Follow Alps & Meters on Instagram @alpsandmeters
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2021, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org