Solving the Sunscreen Problem: Amavara, Mineral Based and Reef-Safe Sunscreen Launches Overly Protective® Products

Amavara, an emerging leader in natural and reef-safe sunscreen products, has launched an Overly Protective® lineof mineral based suncare products. Founded by a former Navy SEAL, Amavara is dedicated to upholding the three main tenets of their company: Quality, Authenticity, and Family. Amavara aims to educate audiences on ingredients and efficacy of sunblock and how suncare products affect the environment and eco-system. After four years of formulations and testing, Founder Nick Norris and world-class industry skincare veteran, Laura Singleton, have cracked the sunscreen code.

Amavara has invented a technology that solves the biggest problems in the $11 billion global sunscreen market. Their new Overly Protective® formula is a natural zinc oxide sunscreen that feels both clean and cool, but without any harmful chemicals. Using a patent-pending formula that allows for a soft, smooth aesthetic, Amavara has “cracked the code” with their EarthWell® Zinc Oxide Technology. Their non-nano zinc oxide is the first to truly go on transparent while simultaneously offering uncompromised protection from the sun’s UVA and UVB rays. Up until now, the reputation of Zinc Oxide based sunblocks is that that they are either greasy or pasty, and hard to apply. 

The Amavara Overly Protective® line is hypo-allergenic, non-comedogenic, has the highest rating for water resistance possible at 80 minutes, is dermatologist tested, pediatrician tested, and has successfully passed rigorous sensitive skin tests to deliver the highest technical performance across the full spectrum of categories by which sun care products are measured. No harmful ingredients are ever used. Amavara offers all of the protection of zinc oxide with the aesthetics of a luxury skincare line.

“The one thing that was powerful enough to pull me away from active duty was my family,” said Amavara Co-Founder and SEAL Teams member, Nick Norris. “Amavara was born out of a desire to provide superior skincare protection to our families, whom we love more than anything else. We couldn’t find a sunscreen that met our standards, so we created the one that did.”

In July, the Environmental Working Group (EWG) released its 11Annual sunscreen guide, which analyzed more than 880 beach and sport products. Research showed that roughly 73% of the products it tested either contained “worrisome” ingredients or did not offer the level of UV protection that they advertised. Additionally, Amavara’s launch comes at the heels of Hawaii’s ban of sunscreen with select chemical ingredients that are damaging the coral reefs.

The Amavara Overly Protective® products are available online and include SPF 50 Facesticks, SPF 30 lotion, and SPF 50 lotion with Earthwell® Zinc Oxide technology. www.amavara.com

About Amavara

Quality, authenticity, and family are the core pillars of Amavara, an emerging leader in mineral-based and reef safe Overly Protective® suncare products. Using a patent-pending formula that allows for a soft, smooth aesthetic, Amavara has “cracked the code” with Zinc Oxide through the use of their patented EarthWell ® Zinc Oxide technology. The result is the first zinc oxide sunscreen that won’t run when wet, is lightweight and blends seamlessly into the skin without leaving ghosting effects behind. Made with the highest quality ingredients, you will never find any harmful chemicals, parabens, or artificial colors here. Amavara products are hypo-allergenic, non-comedogenic, have the highest rating for water resistance possible at 80 minutes, dermatologist tested, pediatrician tested and have successfully passed rigorous sensitive skin tests to deliver the highest technical performance across the full spectrum of categories by which sun care products are measured. No harmful ingredients are used. Amavara is safe for you and safe for the environment. www.amavara.com