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Scott to head media relations and communications for all American Rec brands,including Kelty, Sierra Designs, Slumberjack, Ultimate Direction, and ISIS
BOULDER, COLO. (For Immediate Release)- American Rec (www.americanrec.com), parent company for 12 iconic outdoor brands, has hired Scott Kaier to the newly created in-house public relations manager position.
Starting on December 1, 2011, Scott will be responsible for public relations and media communications for all American Rec brands with a primary focus on Kelty, Sierra Designs, Ultimate Direction, Slumberjack, ISIS, and American Rec corporate PR. The new job will have Scott relocating from Vermont to Boulder, Colorado.
“With our growing stable of brands, ongoing innovation, and a wide range of product categories, it makes perfect sense for American Rec to have an in-house public relations manager,” said Sue Timbo, marketing director with American Rec. “After having worked with Kelty and Sierra Designs as clients at an agency level, Scott’s knowledge of the brands and the company makes him an ideal candidate for the job.”
Scott comes to American Rec after more than six years with premier outdoor industry public relations agency Pale Morning Media. While there, Scott worked extensively with several American Rec brands, working most extensively with Kelty and Sierra Designs.
“With an amazing brand line-up and highly qualified marketing, product development, and sales teams, working at American Rec is a great opportunity for me and I’m looking forward to contributing to the company’s continued success,” said Scott. “I would also like to thank Drew Simmons and the rest of the team at Pale Morning Media for six great years of personal and professional growth.”
For any and all media inquiries please email firstname.lastname@example.org or call 303.262.3048.
About American Rec
American Rec is home to a collection of the best-known and best-loved brands in the outdoor industry, offering a wide variety of equipment and apparel to compliment any outdoor pursuit. American Rec’s brand family includes Kelty, Kelty KIDS, Sierra Designs, Royal Robbins, Slumberjack, Wenzel, Ultimate Direction, ISIS, Mountain Standards, Rokk, and Instabed. By headquartering these brands in Boulder, American Rec is able to pool both physical and intellectual assets, ensuring the continued growth and success of each individual brand in a highly competitive outdoor marketplace. By drawing upon decades of experience and a love of the outdoors, American Rec develops, tests, and produces some of the finest camping, backpacking, outdoor equipment, and apparel available.
For more information, please contact Scott Kaier at email@example.com or 303.262.3048.