Press Releases

America’s Original Sneaker Brand, Etonic, Resurfaces with New Fall Lifestyle Apparel Collection

The most authentic American athletic lifestyle brand launches men’s and women’s apparel that embodies the etonic brand’s classic style, comfort and performance

(New York, NY—SEPTEMBER 7, 2017)—America’s original footwear brand, etonic announces the launch of the new etonic Fall Lifestyle Collection, available for purchase on the company website today. At the intersection of design, innovation and urban appeal, the fall line unveils active and leisure apparel, in both men’s and women’s styles, perfectly suited for the fall season.

Etonic’s campaign and mission is to inspire Americans to be “The First One There,” and draws inspiration from America’s most historic “first” moments like the first steps on the moon. The fall line encourages hope, motivation and determination for audiences to be the #firstonethere. The women’s line features cozy and high performance fall styles, including pullover cowl sweaters and hoodies, quilted sweats, and vests to pair with stylish tank tops.


The men’s etonic fall line includes stretch woven shorts, track pants in various styles, a half-zip sweater, and the high-performance etonic Ottoman Jacket. The men’s collection also offers comfortable, lightweight cotton-blend fleece sweatshirts that can be paired with modern jogger pants in ash or charcoal heather gray.


All of the styles are available in multiple colors, and additional styles will continue to be released on etonic’s website throughout the fall and winter seasons. The Fall 2017 etonic Lifestyle Apparel collection will also be sold at the brick-and-mortar location of Paragon Sports, in New York City at 867 Broadway at 18th Street in early October.

In business for over 140 years, etonic created the new apparel line to continue the brand’s tradition of quality, achievement and design intelligence. “Our company is dedicated to offering products that combine function and style,” said etonic Brand Development Specialist, Andrew Sutton. “We are thrilled to offer the new etonic Lifestyle Collection and continue to share the unique design features of our brand, this time through apparel, all while celebrating American heritage.”

Available now, customers can view the stylish 2017 Fall collection at Etonic also plans to release a Winter Apparel Collection, followed by a larger collection in the Spring of 2018, complete with a new footwear line that will perfectly marry etonic’s performance technology and heritage as American’s most authentic athletic lifestyle brand. For more information on the latest brand and product updates, follow @etonic on Instagram or friend them on Facebook.

About etonic

Since 1876, etonic has been committed to creating products that are of the highest quality for consumers. With over 140 years experience, etonic has created and designed a wide variety of footwear styles, including: military boots, golf shoes, legendary basketball shoes, leading soccer and tennis shoes, running shoes, and lifestyle shoes. With a relaunch in 2017, Etonic;s mission is to inspire Americans to pursue their goals and dreams to be the #firstonethere. They celebrate this through their new line of apparel of footwear that is at the intersection of where design meets innovation


Media Contact

Natasha LaBeaud Anzures

SMACK! Media