Einride 2:0 – Jacket
Manufacturer: KlÃ¤ttermusen Ab, Ã…re/Sweden
Design: Peter Askulv (KlÃ¤ttermusen Ab)
The Einride 2:0 jacket is made completely of natural, non-toxic materials. It consists of 100 % organic cotton and is impregnated completely without the use of fluorocarbons. The reinforcements are made of 100 % recycled polyester. The hood is designed so that a helmet can fit underneath. The jacket is also equipped with ventilated pockets with mesh linings and asymmetrically cut sleeves and wrist straps without VelcroÂ® fasteners. Asymmetrical, water-repellent zippers, folded seams and a compass and whistle afford extra protection.
What the jury had to say: “A sustainable product that stands out by the use of organic cotton and recycled polyester. The jacket doesn’t use any extra gluing, which rounds out the picture of a sustainable wind-and-rain jacket. KlÃ¤ttermusen is a fascinating, exciting brand.â€
With 412 entries from 28 countries, The jury of experts rated the innovative submissions and rewarded 47 of them with the coveted OutDoor INDUSTRY AWARD 2010. Eight GOLD awards were presented as a special reward among all the award winners.
KlÃ¤ttermusen is an entrepreneurial company that manufactures outdoor clothing and equipment for customers with high demands on strength and reliability. The company was founded by Peter Askulv in 1984. KlÃ¤ttermusen now has sales worth SEK 35 million and retailers in 18 countries. The head office is located in Ã…re and its biggest markets are Sweden, Germany, Norway, Japan and Korea. Great emphasis is placed on environmental work, including one percent of sales being allocated to environmental projects. KlÃ¤ttermusen has received 13 international design awards in the last four years.