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July 20, 2011, Cheyenne, WY – The founders of the popular rock climbing website SuperTopo.com today announced they have formed a new web business, OutdoorGearLab LLC, and launched a novel free web service, www.OutdoorGearLab.com that is dedicated to offering the world’s best quality reviews of outdoor gear. At launch, OutdoorGearLab features over 600 reviews in 58 categories of outdoor gear from Down Jackets to 4-Season Tents.
According to co-founder Chris McNamara, OutdoorGearLab aims to offer a new type of gear review: â€œOur secret sauce is side-by-side comparative reviews. Our Gear Testers put the products through detailed side-by-side tests, both in the lab and in the field, and score each product across a range of weighted categories. We rank the products, explain why, and give awards to the best.â€
OutdoorGearLab uses both lab tests and real world field tests. According to McNamara, â€œOur Gear Lab testing environments are the great mountains of America: the High Sierra, the Cascades, the peaks of Alaska, and the Rocky Mountains. Our testers are avid climbers, skiers, bikers, surfers, hikers, trail runners, and backpackers. Each of them has an eye for detail and an obsession to find the best. Many of our testers are professional outdoor guides who bring years of hands-on experience and backcountry wisdom to our reviews.â€
How OutdoorGearLab is different, explains co-founder Randy Spurrier, is the rigorous testing process. â€œOur review process takes a lot more work than the typical gear reviews you find online. But we strongly believe that the best gear reviews are those that objectively compare and contrast. When we read reviews, it’s not enough just to know if the reviewer liked or disliked the product. We want to know how it stacks up against all the other top products out there, and why one product may be better than another. It’s the rigorous style of comparing and contrasting though objective tests pioneered by Consumer Reports magazine that we aim to bring to the outdoor community. However, unlike Consumer Reports, OutdoorGearLab.com is a completely free web service, and requires no registration or subscription fee.
OutdoorGearLab has also announced it will license review content to partner site, SuperTopo.com, who intends to augment OutdoorGearLab’s editorial reviews with user-reviews and commentary from the SuperTopo rock climbing community. According to McNamara, â€œSuperTopo.com has a large community of active rock climbers whose deep experience with rock climbing gear results in valuable insights. We think those user-reviews that complement and enhance the side-by-side comparison information from OutdoorGearLab.â€
OutdoorGearLab LLC was founded in 2011 and is dedicated to offering the world’s best quality reviews of outdoor gear. The company is headquartered in Cheyenne, Wyoming.
2710 Thomes Ave.
Cheyenne WY 82001