Announcing Outside In Aspen Adventure Weekend

SANTA FE, New Mexico. (April 29, 2010) – Outside magazine, published by Mariah Media Inc., and Aspen Chamber Resort Association (ACRA) announce a partnership to jointly produce the first annual Outside in Aspen, a participatory, adventure weekend in Aspen, scheduled for June 11 – 13, 2010. Aspen’s stunning setting will serve as venue for guided adventure activities for participants of all abilities. The weekend will also include parties, Outside editors and personalities, a symposium with celebrity athletes and the Outside Buyer’s Guide Gear Experience. Leave No Trace is the non-profit event beneficiary.

Eddie Bauer/First Ascent is the exclusive apparel sponsor of the event. A number of First Ascent athletes will be speaking at the event, including Melissa Arnot, Jesse Coombs and Jake Norton. Other celebrity athletes on hand include two-time World Champion free-skier Chris Davenport and Olympic Gold Medalist Tyler Hamilton.

Eddie Bauer/First Ascent will be donating gear for prizes to help raise funds for Leave No Trace. Additional prizes will be provided by Outside Buyer’s Guide 2010 Gear of the Year manufacturers.

“Outside is delighted to have this opportunity to bring the pages of the magazine to life in the spectacular setting for human-powered activities that Aspen provides,” said Christine Salem, Outside’s Strategic Planning Director. “Top Outside personalities and celebrity athletes will be on hand to gather with our readers for epic fun and adventure.”

“We can’t wait to get Outside in Aspen! This event and Outside Magazine complement the Eddie Bauer lifestyle in such a wonderful way. We are also excited to partner with Leave No Trace as the event’s charitable entity – they are a key partner for us,” said Doreen Jarman, PR Manager, Eddie Bauer.

Outside in Aspen participants can sign up for the half-day activities including kayaking, rafting, stand-up river paddling, road biking, mountain biking, fly-fishing, or rock climbing. Aspen Alpine Guides is also offering an advanced Road Biking Clinic with Tyler Hamilton Training, as well as special high-altitude trail running and hiking clinics with pro-endurance athletes.

Sponsors of Outside in Aspen include Eddie Bauer First Ascent, The Little Nell hotel, Kendall-Jackson Winery, Outside magazine, the City of Aspen, and Aspen Chamber Resort Association.

ABOUT MARIAH MEDIA INC.
Mariah Media Inc. (MMI) is the parent company of Outside magazine, America’s number-one active-lifestyle brand. In addition to serving the active-lifestyle consumer for over three decades with Outside’s award-winning content, MMI also serves the active-lifestyle community through the Outside Buyer’s Guide, Outside Online, Outside Books, Outside Shows and Events, Outside Television specials, and, internationally, licensed editions in China, Brazil, Sweden, and Italy.

ABOUT EDDIE BAUER
Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells sportswear, outerwear, gear and accessories for the active outdoor lifestyle. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service. Eddie Bauer products are available at approximately 371 stores throughout the United States and Canada, through catalog sales and online at eddiebauer.com.

ABOUT ASPEN
Aspen’s plethora of warm-weather pursuits pique nearly every passion, from extreme outdoor adventure to world class cultural pursuits, from Colorado’s best fly fishing, to indulgent spa offerings. Whether experiencing the rapids of the Roaring Fork River (running directly through the center of Aspen), to scaling the rock walls up Independence Pass, or biking on picturesque trails, there is an activity for everyone to savor Aspen’s stunning mountain scenery and taste “the good life.”

ABOUT LEAVE NO TRACE
The Leave No Trace Center for Outdoor Ethics is an educational, non-profit organization dedicated to the responsible enjoyment and active stewardship of the outdoor by all people worldwide; www.lnt.com.

For more information on Outside magazine, event sponsorship, or print or online advertising, contact Christine Salem, Outside Magazine, csalem@outsidemag.com, 505-989-7100

www.outsideinaspen.com