Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In



Isbjörn announces pioneering partnership with GoJungo to grow international business

Get access to everything we publish when you sign up for Outside+.

Premium and truly sustainable outdoor kidswear brand Isbjörn of Sweden has announced a new and exciting e-commerce partnership with marketplace specialist GoJungo, which will simplify logistics and help to grow international business for the brand.

GoJungo provides an innovative and sustainable platform for Isbjörn to ensure its durable outdoor clothing and accessories are easily accessible via major online stores such as Amazon, Zalando, Otto, MyToys, AboutYou and Avocado Store in Germany. The latter is especially the ideal sales channel for Isbjörn, with a clear statement on eco fashion and green lifestyle.

Another important benefit of the partnership is the full control Isbjörn retains over its brand, products and pricing on the various platforms. With access to GoJungo’s dashboard, Isbjörn has the perfect tool to achieve transparency on the various channels to optimize its sales strategies.

“Not only will GoJungo remove many of the past obstacles in the international distribution of our products, but just like us they are committed to being as sustainable as possible.” says Maria Frykman, Founder and CEO, Isbjörn of Sweden. “The e-commerce landscape is fast paced, often complicated and time consuming but GoJungo now offers Isbjörn easy access to international marketplaces with the reassurance of the highest level of expertise and knowledge.”


Maria Frykman, CEO, Isbjörn of Sweden, continued: “This new way of working will consolidate and connect our distribution channels via a quick and easy one person contact, freeing up more time for us to continue to bring the most durable yet greenest products to market. Our partnership with GoJungo offers great potential for Isbjörn to grow international business in a sustainable way, with transparency and clear KPIs for our future sales.”Being the first outdoor children’s brand to become a bluesign® system partner, it was vital for Isbjörn to find the right sustainable distribution partner. GoJungo’s commitment to sustainability is evident in all areas of its business, from packaging optimization and eco-friendly shipping, through to the use of green energy and sustainable server landscape in its IT business.


For further information, please contact Sue Reay at East River PR, Tel: +44 1913759067 or email 

About Isbjörn of Sweden

Isbjörn of Sweden was founded in 2005 by Maria Frykman Forsberg and Camilla Schmidt, after they became mothers for the first time and discovered a gap in the market for high quality and comfortable outdoor garments for children.  The brand believes that all children are ‘Multisporters by Nature’ and should be allowed enjoy outdoor activities in all weather conditions, while remaining warm, dry and comfortable.

ISBJÖRN of Sweden garments use the most sustainable materials and the company continuously strives to be as environmentally friendly as possible, while still producing long lasting, tough and premium quality garments which emulate adult styles and materials.

The brand is symbolised by the Polar Bear – the toughest animal on the planet. 

#slowfashion #durability #truesustainability

About GoJungo

GoJungo means a digital, sustainable connectivity and is a young start up company in the marketplace business.  Although a new company, GoJungo is a joint venture between Brand Fashion GmbH and Scan Thor Group. The vast international experience in the fashion and textile industry, secures the requirements and knowledge for international markets.