Isbjörn introduces Shaun collection with recycled wool for SS22 season
Get access to everything we publish when you sign up for Outside+.
Premium, technical and eco-conscious outdoor kidswear brand, Isbjörn of Sweden will add 46% recycled wool from Italy to its new Shaun Hoodie and Jumpsuit for Spring Summer 2022 season.
Shaun replaces Isbjörn’s Wooly range, which was first launched back in 2018, continuing the company’s green promise to use the most sustainable fabrics and manufacturing processes, only fine-tuning existing products to make them even more sustainable and durable.
Shaun is made from recycled wool manufactured by Milior in Prato, Italy which has a long tradition in the textile sector including fibre regeneration. The recycling process removes materials from the waste disposal process and saves water and chemicals. Shaun Hoodie and Jumpsuit are also OEKO-TEX® approved.
The recycled wool and synthetic blend ensure Shaun provides comfortable thermal performance for active kids of all ages. The colour palette is also inspired by nature, including PineSilver, LunarBeam and PearlBlue.
“For young explorers looking for an adventure buddy, Shaun is there to provide sustainable warmth, whether worn alone or as a midlayer. Wool is a natural fibre but it can also be labor-intensive during the production process. Using recycled wool will keep kids naturally comfortable during all outdoor activities, thanks to its high breathability and ability to react changes in body temperature, but it also helps to protect the precious planet they play on. Shaun is the friend all kids need to keep them safe, comfortable and protected.” says Maria Frykman, Founder and CEO, Isbjörn of Sweden.
For further information, please contact Sue Reay at East River PR, Tel: +44 1913759067 or email sue@eastriverpr.co.uk
About ISBJÖRN of Sweden
ISBJÖRN of Sweden was founded in 2005 by Maria Frykman Forsberg and Camilla Schmidt, after they became mothers for the first time and discovered a gap in the market for high quality and comfortable outdoor garments for children. The brand believes that all children are ‘Multisporters by Nature’ and should be allowed enjoy outdoor activities in all weather conditions, while remaining warm, dry and comfortable.
ISBJÖRN of Sweden garments use the most sustainable materials and the company continuously strives to be as environmentally friendly as possible, while still producing long lasting, tough and premium quality garments which emulate adult styles and materials.
The brand is symbolised by the Polar Bear – the toughest animal on the planet.
#slowfashion #durability #truesustainability
