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Truly sustainable children’s outdoor clothing company Isbjörn of Sweden has signed an agreement with the live platform Streamify, as they work together to development a pilot for live video shopping in Europe.
Already popular in Asia, the Chinese trend is now growing in Europe and “Swedish retail has started to get the hang of it”, says Streamify CEO Johan Klitkou. Live video shopping broke through in China at the beginning of Covid-19 and today generates around $200 billion a year, equivalent to 15-20 percent of China’s e-commerce. The phenomenon is also now growing rapidly in Sweden and several Swedish retail chains and brands, such as Isbjörn, have already embraced the live shopping trend.
“This is a natural step for us as our e-commerce is a vital channel for Isbjörn and we want to be at the forefront of the latest retail possibilities. Our customers are environmentally conscious parents who want sustainable and purposeful clothes.” says Isbjörn of Sweden’s founder and CEO Maria Frykman.
Isbjörn’s collaboration with Streamify means, in addition to the use of the platform itself, the company is finding creative new ways of reaching its target consumers.
“We want to present the clothes in their natural environment outdoors and being worn by active kids who love different outdoor activities, which gives a completely different dimension to being inspired and understanding the function of our garments. We believe that live video shopping will create greater engagement with our end consumer.” says Maria Frykman.
Live video shopping has had a noticeable impact in Sweden recently, with excellent potential to develop further. “There are still areas of improvement, both in terms of predicting a long-term effect of live video shopping and how the customer can develop the live broadcast itself. Isbjörn of Sweden wants to give its customers both inspiration and information when they shop. It is a great start to our partnership.” says Streamify’s CEO Johan Klitkou.
The market potential for live video trading is huge. There are few players in the market and the existing players do not have time to meet all the demands from the trading industry.
“We believe that Europe has only just seen the beginning of live shopping. Our developer competence also means that we can move quickly between different systems and platforms.” says Johan Klitkou.
About Isbjörn of Sweden
ISBJÖRN of Sweden was founded in 2005 by Maria Frykman Forsberg and Camilla Schmidt, after they became mothers for the first time and discovered a gap in the market for high quality and comfortable outdoor garments for children. The brand believes that all children are ‘Multisporters by Nature’ and should be allowed enjoy outdoor activities in all weather conditions, while remaining warm, dry and comfortable.
ISBJÖRN of Sweden garments use the most sustainable materials and the company continuously strives to be as environmentally friendly as possible, while still producing long lasting, tough and premium quality garments which emulate adult styles and materials.
The brand is symbolised by the Polar Bear – the toughest animal on the planet.
#slowfashion #durability #truesustainability
Streamify was founded in 2017 with the intention of creating the smartest live stream solutions of the future. In 2019, the internationally scalable platform Streamify was launched – a unique digital platform that combines live streaming with e-commerce. Streamify gives individual users and established players the opportunity to create their own livestreams and thus revenue opportunities, while viewers can interact with the live broadcasts through chats, sponsorship and e-commerce relevant to the broadcast.
Revenues related to the agreement with Isbjörn of Sweden depend on use and Streamify can therefore not assess the total value of the agreement.