It’s All About The Base: Zerofit Heatrub Ultimate Baselayer – Fives Times Warmer Than a Standard Product
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Alpine sports have been growing in popularity in Japan for more than 40 years and skiers and snowboarders have long been flocking to the snowiest place on earth to check out what this great country has to offer, with plenty of superb resorts for all action heroes from around the world.
Nothing quite ruins a ski day like getting cold, but now Japanese brand Zerofit – The World’s Warmest Baselayer™ – has developed the new unisex Heatrub Ultimate ($90) to solve that problem. It forms an extensive collection of baselayers and accessories that have been developed to keep you warm while taking part and competing on the slopes. And now the brand has arrived in North America for Fall/Holiday 2021 at www.zerofitusa.com
The Ultimate Baselayer has been independently tested and proven to be five times warmer than leading competitors. The Boken Institute in Osaka, Japan, tested the heat retention of the Zerofit Ultimate and gave it a rating of 0.78: a standard baselayer would have a rating of 0.1-0.14, while a sweater would have a rating of 0.3, and the Ultimate has been designed to work best in a temperature range of between 14° Fahrenheit thru 50° Fahrenheit (-10° Celsius thru 10° Celsius).
Technologically enhanced ‘heat threads’ inside the garment are activated through movement, gently brushing against the skin to generate heat instantly. Unlike most other baselayers, the Ultimate does not work based on ‘compression for heat’ – so not only does it provide greater warmth, but skiers and snowboarders also don’t feel restricted by an inability to move freely. Because it’s five times warmer than a standard model, the Ultimate also removes the need for multiple additional layers in many cases.
One consistent criticism of some baselayers is that they are often too tight – this simply is not an issue with the Ultimate. The Heatrub Ultimate Leggings ($90) perform in the same way as the top and are popular addition for many who want to be warm on both the upper and lower body.
INFORMATION: Contact Zerofit North America Distributor Douglas Zirbel at info@zerofitusa.com for more details on the brand or visit www.zerofitusa.com to see the entire collection.
