Montane Launches New Branding, Sales and Marketing Initiatives in the United States
Mike Downing recruited to lead sales, Denny, ink. named PR agency of record
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Boulder, CO (October 19, 2021) – Constantly driving the trend in lightweight and breathable clothing and equipment designed for mountain adventure, British outdoor clothing brand Montane eagerly announces its latest brand initiative as the company today names two North American organizations to manage its new business programs in the United States.
Effective immediately, industry veteran Mike Downing of Boulder, Colorado will assume the role of Country Manager for the US, overseeing all wholesale, professional and direct sales for Montane’s sophisticated apparel and equipment collection. Downing will work in conjunction with Denny, ink. of Jackson Hole, Wyoming, having been recruited as the brand’s PR agency, responsible for media relations, strategic communications counsel, and targeted community marketing.
The announcement comes as the company renews its commitment to the North American marketplace with an entirely new brand position, visual identity, and strategic sales programs.
“As we’ve evolved our premium product assortment within the active, lightweight apparel and equipment categories, our brand becomes even more relevant to the US market,” said Gary Bryant, Managing Director for Montane. “We searched high and low for qualified partners that will help us establish a real presence of innovation and authenticity within our traditional markets while helping foster our development into new spaces. Both Downing and Denny, ink have a proven history of building successful brands in the US, and we’re excited to have them join the Montane team in this next phase of our growth.”
“Montane’s practical design and undeniable performance have made it a coveted brand in the rest of the world,” said Chris Denny of Denny, ink. “We’re thrilled to be telling the Montane design story and ultimately expand the awareness of Montane products to an entirely new audience here in the US.”
“I am honored to be working with the Montane sales, marketing and design teams, and introducing this great new collection of technical apparel and equipment that is accessible to everyone,” added Downing.
For more than 25 years, Montane has been providing innovative, lightweight, and breathable clothing and equipment for endurance sports and activities in some of the world’s toughest, most extreme environments. Montane is driven by a love of the wilderness and adventure, and it is this which has positioned them to where they are today as a key component of the outdoor scene. Montane’s kit is the perfect fusion of functionality, durability, and simplicity. Whether it is kit to enjoy the still and reflective moments in nature, through to the exhilaration of adventures that make you feel truly alive, the brand’s goal is to make multi-activity adventures more accessible through an inclusive approach.
About Mike Downing
Based in Boulder, Colorado, Downing started as a sales agent in 1989 as an extension of his passion for climbing and has gone on to successfully build outdoor brands into top performers. As an experienced big wall climber, sport climber, ice climber and World Cup climbing competitor, Downing still climbs all over the world and continues to test and sell climbing and outdoor gear with the same motivation as when he started.
About Denny, ink.
Based in Jackson Hole, Wyoming, Denny, ink. is a full-service public relations agency that specializes in developing integrated brand communication and new media programs for companies in the outdoor, snowsports and action sports industries. Founded in January 2007, Denny, ink. has quickly established itself as a respected resource – providing on-target communications with front-end experience, creative concepts, and enthusiastic industry representation.