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BOULDER, Colo. (May 27, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, celebrates the inclusion of the brand’s most versatile, waterproof and breathable all-season recycled Gore-Tex jacket, the falketind Gore-Tex Jacket, in Outside Magazine’s 2021 Summer Buyer’s Guide and Backpacker Magazine’s 2021 Gear Guide. Both publications publish the highly sought-after gear guides bi-annually, digitally and in print, highlighting the best gear in the outdoor industry after extensive product testing in the field.
Designed for all-season versatility, the falketind Gore-Tex Jacket is one of the lightest, fully waterproof shells from Norrøna. The falketind is durable enough for winter use and light enough for summer adventures, with a weight of 410 grams for men and 372 grams for women. The 30D 3-layer recycled GORE-TEX fabric is uncompromisingly durable and has a technical fit to increase mobility and secure a dynamic feel with complete functionality.
Backpacker Magazine called the falketind “the shell with the best features of 2021,” highlighting the comfortable fit, extensive features and breathability for high-output activities. Additional noteworthy features include, long underarm vents, articulated sleeves, mid-mounted pockets, storm hood fitted for a helmet and asymmetric cuffs for increased weather protection. Outside Magazine touted the falketind as the “best for long downpours,” saying “in truly wet conditions, be it a choppy boat ride or a three-day trip with four inches of deluge, we reach for the falketind jacket over all others. The recycled Gore-Tex membrane is bomber, but this shell’s true superiority is its fit.”
“As a pinnacle Norrøna piece, the falketind Gore-Tex Jacket is perfectly representative of the durability, exceptional features, athletic fit and overall quality consumers can expect from Norrøna. The product development team was meticulous in designing this jacket to be the most versatile waterproof shell in company history, while keeping sustainability in mind with recycled face and GORE-TEX C-KNIT backer fabrics says Adam Chamberlain, U.S. sales manager at Norrøna. “The falketind is deserving of these top inclusions from some of our favorite outdoor publications, and we’re thrilled their testers had a high-quality experience with the jacket.”
The Norrøna falketind Gore-Tex Jacket ($469) is available now for men and women at norrøna.com. For more information about Norrøna’s entire Spring/Summer 2021 collection, including the falketind Gore-Tex Jacket, please contact Rob Steffens at email@example.com. Retail buyers should direct wholesale inquiries to Adam Chamberlain at firstname.lastname@example.org.
In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, set norrøna’s bearing: to search for the best in technical advancements, to create the ultimate in performance product. Today, four generations later, norrøna is still a privately-held and family-operated company based in Oslo, Norway, seeking to redefine the meaning of fit, function and finish in sustainably sourced and built technical outerwear. www.norrona.com