Rock Your Ride with PEARL iZUMi’s New Grateful Dead Collection
The worldwide leader in cycling apparel and footwear, is excited to celebrate the iconic band’s incredible legacy with the launch of its first Grateful Dead collection.
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LOUISVILLE, Colo. (Dec 2, 2021) — On December 4th, 1965, Jerry Garcia, Bob Weir, Phil Lesh, Bill Kreutzmann, and Ron “Pigpen” McKernan played their first ever show under the name Grateful Dead. Fifty-six years later, PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to celebrate the iconic band’s incredible legacy with the launch of its first Grateful Dead collection.
This limited edition series includes a lineup of jerseys, baselayers, and bibs, plus accessories like caps and arm warmers. To create the collection, PEARL iZUMi tapped its resident Dead Head, (Taylor Eckelberger ), who blended the iconic “Steal Your Face” logo with an understated tie-dye-meets-dancing-skeletons theme.
“The Grateful Dead’s impact on American music and culture really can’t be overstated,” said PEARL iZUMi Director of Design Lynn Bush. “We really wanted to celebrate their energy and eclectic style in these exclusive designs, and I think our team nailed it on the (Dead) head.”
The limited edition collection is available exclusively online at pearlizumi.com/collections/grateful-dead and quantities are limited.
About PEARL iZUMi: PEARL iZUMi was founded on two things: the love of cycling and, more importantly, love for future generations. The brand originated more than 70 years ago in Japan when the founder created a special jersey out of technical fabric for his son, an aspiring bike racer. Since then, the company has been progressing the design and manufacture of performance apparel and footwear for cyclists of all levels. PEARL iZUMi believes that how we live shapes how future generations ride and is committed to using its business practices, products, and community advocacy to positively impact cycling. PEARL iZUMi’s world headquarters are located in the Colorado Front Range, where it embraces strong influence, both culturally and structurally, from its Japanese heritage.
About the GRATEFUL DEAD: The Grateful Dead is a social and musical phenomenon that grew into a genuine American treasure. In 1965, an entire generation was linked together by common ideals, gathering by the hundreds and thousands. This movement created a seamless connection between the band and its fans. As the band toured, Dead Heads would follow. Not because it was a part of popular culture, but because it is a true counterculture that exists to this very day-one that earnestly believes in the value of its beliefs. By 1995, the Grateful Dead had attracted the most concert goers in the history of the music business, and today remain one of the all-time leaders in concert ticket sales. Eventually, the caravan evolved into a community with various artists, craftsmen and entrepreneurs supplying a growing demand for merchandise that connected them to the music. Today, the connection is as strong as ever. The band was inducted into the Rock & Roll Hall Of Fame in 1994 and received a Grammy® Lifetime Achievement Award in 2007. Their final tally of 2,318 total concerts remains a world record. The Grateful Dead recently celebrated their 50th top 40 album on the Billboard chart, a feat no other group has achieved.
Contact: Karen Jarchow, Backbone Media