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Stio Expands Its Brick-and-Mortar Presence with Three Additional Mountain Studio™ Locations Opening in Early 2022

Stio Mountain Studio™ Stores Coming Soon to Freeport, Maine, Bend, Oregon and Boise, Idaho.

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JACKSON, Wyo. (November 10, 2021) – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, is excited to announce three new Mountain Studio™ retail locations. The brand has secured leases and is currently in development on locations in Freeport, Maine, Bend, Oregon and Boise, Idaho. The new openings will bring Stio’s Mountain Studio count to seven storefronts total.

The Freeport Mountain Studio will be the first to open among the new locations. The store will be located at 6 Bow Street and will open in time for the 2021 holiday season. Stio’s Bend Mountain Studio is expected to open Spring 2022 with a location in the Old Town area at 844 NW Bond Street. Lastly, Stio’s Boise store will open Summer 2022 with a downtown location at 6th & Grove, in the new Thomas Logan building. 

The new locations will provide a variety of benefits to local customers including hands-on experience with Stio apparel, in-person customer service to help with fit and style and seamless in-store returns and exchanges. Along with enriching the overall customer experience in these areas, the new Mountain Studio locations will continue to build upon the brand’s engagement with outdoor communities across the US.

“Brick-and-mortar retail brings the Stio brand to life. As a direct-to-consumer brand our Mountain Studios are a great way to highlight our vision and values, and allow us to connect with local communities in a much more meaningful way,” said Stephen Sullivan, CEO and founder of Stio. “The performance in our current Mountain Studios has been outstanding and retail expansion remains an integral part of our long-term growth strategy.”

Each store will staff a team of 10-15 local employees. The Freeport Mountain Studio is currently hiring. If interested in working with the Stio team, please visit

Along with the Mountain Studios, Stio will continue growing its Outpost partnerships within these areas and customers will be able to find Stio at Outside/In in Bend and Idaho Mountain Touring in Boise. 

For more information on Stio, please visit

For media inquiries, please contact Sarah Niklas at 


About Stio

Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded to inspire balanced living in connection with nature. Time spent on trails, in rivers and on summits inspires their beautiful, functional outdoor apparel. Their progressive, premium products are designed to meet the demands of the epic and everyday moments of outdoor life and can be found at, in their catalogs and at the Stio Mountain Studio® retail stores in Jackson and Teton Village, Wyoming, Park City, Utah and Boulder, Colorado.  

Media Contact:

Sarah Niklas