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Bolstering a commitment to sustainability and a more circular cycling apparel economy, Velocio Apparel has partnered with The Renewal Workshop to offer up revived items and a source for customers to renew their own used Velocio Apparel in a new program called Velocio Renewed.
The Renewal Workshop offers for sale refurbished Velocio apparel with each item going through inspection, grading, repair (if necessary), sanitization and labeling.
“Velocio continues to advance the bike industry in a positive direction by adding Renewed to their company’s mission, demonstrating a commitment to take responsibility of their products,” described The Renewal Workshop, co-founder, Nicole Bassett . “The partnership is especially meaningful to show that recommerce is an important part of a circular strategy.”
The Renewal Workshop takes discarded apparel and textiles and turns them into Renewed products and upcycled materials. It is a zero waste system that recovers the full value out of what has already been created as a way of serving customers, partners and the planet.
“This is an easy extension of our commitment to sustainability,” described Brad Sheehan, Velocio co-founder and CEO. “We’re driven to make our industry more circular and this partnership is a key step in that direction.”
The partnership comes on the heels of Velocio’s recent repair center partnerships in Europe the UK and Canada as well as the successful reception of their film The Trouble With Bike Apparel which took aim at persistent fast fashion issues in the ongoing use of virgin materials, a culture of waste and a slow transition to more sustainable practices.
Today, 100% of Velocio’s current jersey collection is made using recycled fabrics. Velocio chooses packing materials that are biodegradable and the brand gives 1% of its annual revenue to environmental and climate focused causes, the last of which was a special edition UNITY Jersey focused on climate change relief and which offered a donation without purchase as an option.
As part of Velocio’s continued commitment to sustainability, the Renewal Workshop partnership will evolve to accept used materials at the end of their life from Velocio customers in a forthcoming phase of the partnership.
View the Velocio Renewed webstore at renewed.velocio.cc.