Wūru Wool Sees Growth of Blister Wool, Expands Made in the USA Line
Made in USA wool apparel brand enhances collection with Nuyarn while continued success in blister prevention category fuels growth.
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Salt Lake City (Nov. 2, 2021) – Wūru Wool, maker of premium wool products specializing in blister prevention and high-quality merino apparel manufactured in the USA, today announced it has seen more than 600% year-over-year sales growth in its Blister Wool category — a 100% natural New Zealand wool product. The substantial increase has been bolstered by gains in brick-and-mortar and e-commerce retailers supported through Liberty Mountain distribution, along with product directly available at wuruwool.com.
The continued growth in Blister Wool has allowed Wūru to expand its made in the USA lineup to bring a new Lightweight Hoodie and Everyday Zip-Up to market, both employing Nuyarn fabric. Wūru selected Nuyarn technology for its ability to allow merino fibers to retain their natural properties better than traditional ring or core spun methods. The fabric technology yields superior loft, drying, stretch, thermal retention, and durability. Wūru will also launch Nuyarn base layers and a men’s boxer brief this winter to further the Nuyarn collection.
“The outdoor customer is becoming well-versed in the advantages of using wool and specifically merino,” says Wūru Wool founder, Matt Disney. “What we are doing, to set Wūru apart, is diving into what makes merino fibers so unique, and sourcing fabric partners that allow our design team to construct a lighter, warmer, and more durable garment. We feel we have a significant advantage in offering a premium product with the best materials. And customers can be proud it is cut and sewn in the USA.”
Wūru believes its success has resonated in bringing predominantly natural products to market with premium materials at a price point where customers find ultimate value.
“We aren’t slowing down,” says Disney. “The continued success of our Blister Wool has reinforced our plan, and we will continue to develop new products that bring wool’s possibilities to the forefront.”
About Wūru Wool
Wūru Wool is a Salt Lake City based company that designs premium merino apparel and blister prevention products from ideas born on the trail. Meaning “wool” in Māori, the indigenous language of New Zealand, Wūru is inspired to craft the highest performance wear that makes every step comfortable for whichever trail you choose. Learn more at wuruwool.com.