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Press Releases

AR Devices Selects Verde Brand Communications as its Agency of Record

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SAN JOSE, Calif. (March 18, 2015) – AR Devices, LLC, manufacturer of the newly announced GogglePal, has chosen Verde Brand Communications as its agency of record. The partnership comes in advance of the Silicon Valley-based company’s launch of its Kickstarter campaign for GogglePal, the world’s first universally mountable augmented reality (AR) heads-up display device for skiers and snowboarders. 

“We are looking forward to working with Verde as we launch the next generation of wearable technology to the outdoor, tech and gaming industries,” said David Shao, AR Devices’ Founder and CEO. “Their experience and expertise across the diverse markets in which GogglePal is rooted will vastly increase awareness around our brand.”

GogglePal’s innovative, wearable technology was developed by skiers and boarders for skiers and boarders. By AR technology, GogglePal is able to display real-time speed, vertical, caloric burn, acceleration, degree of rotation, time, direction and location of other skiers and boarders on the mountain. GogglePal revolutionizes the on-mountain experience for snowsport enthusiasts. The patented universal-mount technology gives users the flexibility to mount GogglePal to any pair of goggles, which substantially brings down the unit price and makes it affordable for every skier and rider.

In addition, the soon-to be-launched GogglePal app not only monitors and reports on-mountain performance, but also has social and gaming capabilities. Users can login to the app with their Facebook account to find friends and connect with new GogglePal users. The app also makes it easy to compete and share data, and allows users to hunt for on-mountain treasures or geo-caches and powder stashes. The gaming and community components of GogglePal merge the digital world with the real world to build an integrated network of skiers and boarders.

“Partnering with such a new and innovative company allows our agency to offer a fully integrated solution for a brand that is at the forefront of the technology and outdoor industry conversation,“ said Kristin Carpenter-Ogden, Founder and CEO of Verde Brand Communications. “GogglePal is the next generation of wearable technology and will change the way people experience on-snow recreation. We look forward to sharing this revolutionary new technology with the world.”

For more information about AR Devices and GogglePal, visit

For more information about Verde Brand Communications, visit

About AR Devices
In 2014 AR Devices was created by six engineers and avid skiers. With a strong belief that augmented reality and wearable technology is the future of adventure sports, they created the world’s first universally mounted augmented reality heads-up display, GogglePal. Based in the heart of Silicon Valley, GogglePal is dedicated to professionally designed personal electronic devices.

About Verde Brand Communications
With offices in Jackson, WY, Durango and Boulder, CO, Verde Brand Communications is a full-service traditional and digital public relations, brand communications, marketing, branding and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, cycling, action sports, snowsports, active lifestyle, consumer electronics and travel markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde, visit

Media Contact:
Alex Hunt
Verde Brand Communications
970.259.3555 x 129