Arc'teryx opens brand-new showcase in Europe
On November 14, 2011, Arc’teryx opened a showroom in Annecy, France, a short distance from Chamonix, the world capital of alpine climbing and freeride skiing and home to the ASAP show.
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Annecy, France — A unique opportunity to view Arc’teryx retail concepts and seasonal collections now exists in Europe. On November 14, 2011, Arc’teryx opened a showroom in Annecy, France, a short distance from Chamonix, the world capital of alpine climbing and freeride skiing and home to the ASAP show.
The showroom is 125m2 of customized space to showcase the Arc’teryx brand. Existing key retail accounts can view upcoming seasons, presented by the European sales teams, and see visual inspiration and concept ideas for instore
branding. Current POP and SIS offerings will be available to view, illustrating the best environment for customers to understand and experience the Arc’teryx advantage.
The showroom is open to sales agencies, marketing teams and PR firms for product presentations and reviews, European sales meetings, regional and strategic sales meetings as well as prelaunch events. Says European
Brand Manager Reto Tischhauser: “We are proud and very happy that we can now present the entire collection to our European customers in a signature Arc’teryx environment.”
