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NORTH VANCOUVER, Canada, August 6, 2018 — Arc’teryx debuts The Science Behind Gore, one of four short films in the Who We Arevideo series exploring the brand’s heritage, ethos, and DNA.
The film explores the technology collaborations between Goe and Arc’teryx that have pushed industry standards forward, as well as the people and processes that continue to make it possible. Both brands have developed state-of-the-art testing facilities to ensure the products produced hold up to the elements and withstand wear overtime, while also experimenting with lighter, more breathable, and wearable materials.
“We launched our shell program with GORE-TEXin 1998 and have remained exclusively committed to their technology for all Arc’teryx outerwear,” says Dan Green, VP Design Operations, Arc’teryx. “We work closely together to map the future and keep pushing performance boundaries — our great shell offering shows what’s possible when Arc’teryx the ideas company combines forces with forward-thinking GORE-TEXengineering.”
Arc’teryx has worked exclusively with GORE-TEX since 1995. The exchange of knowledge between brands regarding waterproof performance allows them to continually push materials development and construction methods. Staying dry means warmth, comfort, and safety.
“When Arc’teryx launched their Alpha SV with GORE-TEX it became a garment that would transform the outdoor industry,” said Christy Haywood, Application Engineer for W.L. Gore & Associates. “In the years since Arc’teryx and Gore have maintained a unique and intimate working relationship that has changed the market in terms of the weight, durability, and architecture of outdoor products. Gore is committed to being the leader in engineering and technology which aligns perfectly with Arc’teryx commitment to unparalleled design creativity and construction. It has been and continues to be the perfect alignment.”
To watch the The Science Behind Gore film visit https://bit.ly/2vnuGRE
For more information on the Arc’teryx Who We Are video series visit https://bit.ly/2NWhUBi
Arc’teryx is a global design and manufacturing company based in North Vancouver, Canada, specializing in technical high-performance apparel, outerwear and equipment. Arc’teryx delivers creative solutions to enable those who live at the edge. Our products are distributed through more than 3,000 retail locations worldwide, including 33 owned brand stores globally. Arc’teryx is named for the Archaeopteryx Lithographica, the first reptile to develop the feather for flight, and exists to Accelerate Evolution.
About W. L. Gore & Associates
Gore revolutionized the outerwear industry with waterproof, breathable GORE-TEX fabric more than 40 years ago and remains a leading innovator of performance apparel. Gore fabrics products provide comfort and protection in challenging environments and in everyday life, enabling wearers to safely and confidently achieve and experience more. From hiking in downpours to military operations and fighting fires, Gore’s deep understanding of consumer and industry needs drives development of products with meaningful performance advantages. www.goretex.com
Verity King, Global PR Manager, Arc’teryx