ARC’TERYX DONATES GIVING TUESDAY NET PROCEEDS TO PUBLIC LANDS DEFENSE FUND
Company furthers its commitment to preserving and defending the integrity of the public lands system
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NORTH VANCOUVER, British Columbia-December 4, 2017
ARC’TERYX, the technical leader in outdoor performance apparel and equipment, has donated the net proceeds of it’s US Ecommerce Sales from November 28th Giving Tuesday Initiative to The Conservation Alliance. Arc’teryx is donating an additional $30,000 to The Conservation Alliance’s Public Lands Defense Fund to help make grants protecting the US public lands system.
Arc’teryx alongside The Conservation Alliance and its peer member companies have worked vigorously to demonstrate support for National Monuments in the US, and to oppose any changes to their boundaries. Nearly three million Americans commented during the review period, 99 percent of whom urged President Trump to leave these special protected areas alone.
On Monday, President Trump signed an executive order that would reduce the size of two Utah Monuments: Grand Staircase-Escalante and Bears Ears. Native Americans, conservation and recreation groups, and outdoor businesses are filing lawsuits challenging the legality of the President’s authority to reduce the size of a Monument. The Conservation Alliance will make grants from the Public Lands Defense Fund to support this litigation.
“We are proud to contribute the net proceeds of our Giving Tuesday sales to support this important cause at this critical moment in US conservation.” Arc’teryx GM and President, Jon Hoerauf said. “We are investing in protecting America’s Public lands and amplifying the message that calls for state and national leaders to be held accountable for protecting these irreplaceable cultural and natural landscapes for future generations to enjoy.”
To learn more about Arc’teryx commitment on Giving Tuesday visit:
Arc’teryx media Contact: Jo Salamon – Jo.email@example.com
Arc’teryx is a global design and manufacturing company based in North Vancouver, B.C. specializing in technical high-performance apparel, outerwear and equipment. Arc’teryx delivers creative solutions to enable those who live at the edge.
Our products are distributed through more than 3,000 retail locations worldwide, including 32 branded stores globally.
Arc’teryx is named for the Archaeopteryx Lithographica, the first reptile to develop the feather for flight, and exists to Accelerate Evolution. www.arcteryx.com
About The Conservation Alliance
The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate.
Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation.
Since its inception in 1989, The Conservation Alliance has contributed more than $19 million, awarded 552 grants, helped to protect more than 50 million acres of wildlands; protect 2,991 miles of rivers; stop or remove 29 dams; designate five marine reserves; and purchase 12 climbing areas. For complete information on The Conservation Alliance, www.conservationalliance.com