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North Vancouver, BC (March 23, 2017) – ARC’TERYX Equipment, the leader in technical high-performance outerwear and equipment, proudly welcomes Michelle Parker to its athlete roster. Parker, an industry veteran and well-rounded athlete, epitomizes the Arc’teryx ethos and passion for wild places.
Skiing since age one, Parker grew up in the foothills of the Sierras. Originally a ski racer turned freeski athlete, Parker has competed and podiumed on all platforms, from racing in the Junior Olympics to dominating the Slopestyle and Halfpipe events at the X-Games. Her transition to big mountain and, most recently, expedition based ski adventures evolved from a connection to the mountains that competitions, gates and tabletops did not fulfill.
Parker has filmed with the likes of Warren Miller and Matchstick Productions and is sponsored by other brands including Red Bull, Black Crows, Anon, Squaw Valley, and Arcade. Some of Parker’s up and coming trips include a climbing trip to Yosemite with Emily Harrington and a trip to the Kitchatha Range to clock some first descents with Chris Davenport, Christian Pondella, and Jim Morrison for Powder Magazine.
“Partnering with Arc’teryx is the best possible fit for how I’ve always approached skiing,” said Parker. “My connection to the mountains has always been the strongest force throughout my ski career, and that draw is as strong as ever right now. Working alongside a company whose moral values are the same is extremely encouraging and certainly will help both of us prosper in attaining our goals and following through with our visions.”
“Our new partnership with Michelle is a perfect fit,” said Justin Sweeny, the Arc’teryx Athlete Manager. “It achieves our goal of improving gender balance and complements our current women’s athlete program. Her experience, trajectory and approach to the mountains as well as her radiant personality will be a great addition to the team.”
To read more about what Parker is up to this spring, click here.
Arc’teryx Equipment is a technical high-performance outerwear and equipment company based in North Vancouver, Canada. Our relentless commitment to design, craftsmanship and performance delivers breakthrough experiences.
The company’s industry-leading design and unique in-house manufacturing center creates technical products that can be trusted to perform in moments of extreme need.
Arc’teryx distributes its products through more than 3,000 retail locations worldwide, including 21 branded stores globally. www.arcteryx.com
Arc’teryx is named for the Archaeopteryx Lithographica, the first reptile to develop the feather for flight. Evolution in Action.