As Outdoor Research continues to lead in performance hats, brand adds new talent
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Building on three decades of innovation in headwear, Michelle McCready joins as hat category product manager.
SEATTLE, Wash. – Outdoor Research has led the way for more than three decades in technical hats for rain, sun, cold weather and a wide range of other outdoor situations, and in the last decade it has also grown its commitment to Mountain Life headwear that bridges performance with outdoor style.
Staying atop the ever-evolving hat category has meant continuing to increase its commitment to innovating with new concepts and technologies, keeping a steady hand on emerging style trends, and applying dedication to product development.
As Outdoor Research continues to lead in performance hats, the brand has added new talent this month with the hire of Michelle McCready as Product Manager for the category.
McCready comes to Outdoor Research with a diverse industry background, including posts in product management, merchandising and buying. She has worked at a variety of outdoor and active lifestyle companies, including REI and Gaiam. Most recently, McCready was in product line management at REI, where she oversaw multiple categories, including sportswear, outerwear and base layers. At Gaiam, she was part of a team that developed and launched the brand’s apparel line.
“Michelle brings a really seasoned perspective – strong industry knowledge and strong product management experience across a range of product lines and channels, along with a retailer’s perspective and a product user’s insight,” said Ammi Borenstein, OR’s Director of Product for Accessories. “She brings exceptional talent to one of the most important categories at Outdoor Research, and we’re excited to see how she’ll help OR continue to drive success in technical and Mountain Life hats.”
About Outdoor Research
Outdoor Research® is Designed by Adventure®. We provide Innovation and Inspiration for the Relentless Adventurer. Based in Seattle, Outdoor Research was founded in 1981. We are dedicated to building better outdoor apparel, gloves, hats and an array of other outdoor accessories informed by real-world testing. We develop innovative, functional, bomb-proof products that are beautiful in their simplicity. We strive to provide the best value to our customers, not shareholders. We are committed to our core sports: alpinism, rock and ice climbing, hiking, backpacking, paddling, trail running, and skiing and snowboarding. And we’re having fun along the way.
