Press Releases

AscentCRM Announces Appointment of Database Guru

AscentCRM, a relationship marketing software and services company (previously a division of Leisure Trends) based in Boulder, Colorado, has brought David Zahner on board to be the overall technical lead on database implementations, development initiatives and technical projects. He also owns the technical architecture and leading the development team responsible for AscentCRM’s growing client roster of outdoor brands. David has extensive technical background and experience across multiple industries blending high caliber technical expertise with a successful track record of bridging technology with business objectives to the AscentCRM team and its clients.

“Now that we have completely separated from the Leisure Trends IT backbone, we continue to evolve as a technology company,” notes Scott Buelter, President, AscentCRM. “David brings huge amounts of database experience to our team and is a perfect fit to the solution set we’re building for our clients. David will be focused on continuing to evolve our database platform. It’s a plus David is an avid mountain biker and has a passion for the outdoor industry.”

David will work directly with the AscentCRM to support over 60 client solutions. David joins AscentCRM from Wall St on Demand and netQuote.

About Ascent CRM
Ascent CRM, formerly a division of Leisure Trends, is a leading relationship marketing software and services company that helps outdoor companies build stronger direct customer relationships. Outdoor companies including brands, retailers and resorts, use Ascent CRM’s web-based software platform (SaaS) and industry marketing experts to develop deep customer knowledge, build and execute multichannel campaigns for transformative marketing results. Ascent CRM is privately held and headquartered in Boulder, Colorado. For more information visit or email