Press Releases

AscentCRM Announces Partnership with the OIWC

Outdoor Industries Women’s Coalition new women’s leadership initiatives are enhanced with robust CRM software

Boulder, CO, Mar 03, 2015 – The Outdoor Industries Women’s Coalition (OIWC), the nation’s only organization dedicated to workplace equity, diversity, and inclusion by expanding opportunities for women in the outdoor, snow, bike, and run industries, has engaged the services of AscentCRM to build a comprehensive member database, implement a world class email platform, and build a new communication strategy from the ground up.

The AscentCRM system will create a platform for OIWC to better serve its current corporate and individual membership base by providing consistent individualized communication, assessing member needs, providing historical view of membership interaction, and gathering powerful metrics critical to the industries’ success in its goal of becoming the employer of choice for women.

“The AscentCRM partnership comes at a crucial time for OIWC; we recently launched several new initiatives and are poised to create lasting change within the industries we serve.” explains Deanne Buck, Executive Director. “We also know that smart technology will help accelerate our growth and impact. AscentCRM is a proven technology partner for many companies in the outdoor industry and we feel confident they can help us be successful.”

“Our membership of the OIWC is an integral part of our company’s identity and we look forward to signing the CEO Pledge,” said Ben Lockett, VP, Sales at AscentCRM, “Playing an active part in the go forward success of the OIWC is a proud moment in the history of our company.”

About Ascent CRM
Ascent CRM, formerly a division of Leisure Trends, is a leading relationship marketing software and services company that helps outdoor companies build stronger direct customer relationships. Outdoor companies including brands, retailers and resorts, use Ascent CRM’s web-based software platform (SaaS) and industry marketing experts to develop deep customer knowledge, build and execute multichannel campaigns for transformative marketing results. Ascent CRM is privately-held and headquartered in Boulder, Colorado. For more information visit For questions about AscentCRM please contact Ben Lockett – 863 7781

For more information about the OIWC please visit: