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Stabio, Switzerland – January 9, 2018
Technical cycling apparel brand, ASSOS of Switzerland, announces today a partnership with the Cylance Pro Cycling Team. As part of ASSOS’ initiative to further support and promote women in cycling, the two-year sponsorship of the UCI Women’s World Tour Team will include custom apparel kits for all seasons. The commitment to Cylance Pro Cycling marks ASSOS’ first partnership with a women’s pro team. ASSOS will work closely alongside the Cylance Team to capture women’s specific product feedback in the ultimate setting and help drive ASSOS’ women’s product innovation.
“Cylance Pro Cycling represents the best in women’s cycling with riders from five countries. We couldn’t have partnered with a more committed group as our first foray into sponsorship of a women’s pro team,” says Phil Duff, CEO of ASSOS. “This is an exciting development for us as a brand and we’re looking forward to working side – by – side with the team as they help to drive the next generation of our women’s race collection.”
Cylance Pro Cycling kicks off the 2018 season in ASSOS apparel this week at the Australian Women’s Tour Down Under, wearing the Custom Aero Jersey and laalaLai Shorts. Additional team products will debut in February at Cylance’s team camp in Barcelona, followed by full summer and winter custom kits.
“We have a dedicated and powerful roster heading into 2018,” says Manel Lacambra, Cylance Pro Cycling General Manager. “We are poised for an exciting year and having a strong, first-class brand like ASSOS supporting our team will help us build upon our foundation with products that will perform at the most elite level.”
“Having comfortable clothing is a hugely integral part of racing where you’re spending long days in the saddle,” says Giorgia Bronzini, two-time World Champion and 2018 Cylance team rider. “It’s a real honor to be supported by a brand with such an extensive history within cycling apparel and I’m excited to ride in the kit!”
After more than forty years making apparel for the most passionate cyclists, ASSOS places great emphasis on delighting the rider who lives to push the limits. In 1976, ASSOS of Switzerland was founded by Toni Maier with an unlikely advancement, the first carbon fiber bicycle frame. Whilst endlessly researching aerodynamics on the bike in the wind tunnel, Toni soon came to realize that the clothing the riders were wearing was in fact the main cause of drag. At this point, Toni turned his attention to clothing and invented the first Lycra® cycling shorts. This invention led to pro teams paying to wear ASSOS shorts during the Tour de France and to date, ASSOS is proud to have played a role in more than 350 gold medals at world championships and Olympic games.
ASSOS works side by side with suppliers and gathers feedback from its internal test team to produce fabrics that offer optimum comfort for the rider. As a result of its continual investment in R&D, the pioneering company is behind additional key innovations that have shaped the evolution of the cycling world and have now become industry standards. These include the first sublimation of a cycling jersey in 1980, the first elastic interface cycling short insert in 2001 and the creation of the fastest bodysuit on earth in 2004.
Today, ASSOS prides itself on supplying total cycling comfort to the top level within competitive cycling through multiple sponsorships of World Tour teams and riders. But away from the medal haul, passionate and ambitious cyclists in more than 30 countries across the globe glean the same benefits from the ASSOS innovation, thanks to the brand’s worldwide distribution via 1,000 independent top bike stores as well as its own boutiques and corporate online store.