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Press Releases

ASSOS Grows North American Rep Force, Consolidates Distribution

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Salt Lake City, Utah (September 14, 2017)


Heritage cycling brand, ASSOS of Switzerland, announces the expansion of its North American sales force and the consolidation of owned distribution.

ASSOS is ramping up its sales force in key territories to build stronger retailer partnerships and elevated sales support. In the US, ASSOS has appointed Suncoast Sports (FL), The Gold Agency (MI, OH, IN, KY), Mark Hartney (ND, SD, MN, Western WI, Northern IA), Peak Sales LLC (New England), and Terry O’Brien (Eastern WI, IL, MO). In Canada, ASSOS has hired Sylvain Galarneau to cover the provinces of Quebec and the Maritimes.

“We are excited to bring on new reps to better service previously underserved territories,” says Josh Novis, North American sales manager for ASSOS. “North American retail is an area of focus for the global company and we feel these reps bring the experience and knowledge we need to nourish and grow retailer relations. We look forward to see the new rep team hit the ground running at the upcoming Interbike show.”

ASSOS has also made the decision to take back full control of all ASSOS product distribution in North America, and as a result has ended its relationship with Quality Bicycle Products that sold ASSOS’ Sportsmedics product line. Dealers interested in continuing to offer these products in their stores should contact ASSOS USA LLC or ASSOS Canada.

ASSOS will attend Interbike next week, booth #9292, and looks forward to kicking off the season with the newest additions to the rep force and the current ASSOS team.

For rep contact information, please contact sales manager, Josh Novis at:

About ASSOS Based in Switzerland’s Ticino, the “Terra di Ciclismo”, the land of cycling, ASSOS SA was founded in 1976, coinciding with their creation of the first ever Lycra® cycling shorts. Thanks to its continual investment in R&D, the pioneering company is behind a number of key innovations that have shaped the evolution of the cycling industry. Many of their developments have now become industry standards: the first Lycra® shorts, 1976; the first carbon bicycle frame, 1976; the first sublimation of a cycling jersey, 1980; the first Elastic Interface cycling short insert, 2001; Choose your Comfort concept, 2003; Project Starburst, the fastest cycling bodysuit on earth, 2004; S5 the next cycling shorts generation, 2008; and the most recent S7 generation, another ASSOS game changer.

Building on their pursuit of perfection, ASSOS has a long history supplying innovative products to the world’s top riders, and proudly played a role in more than 350 gold medals at world championships and Olympic games.

To maintain their stringent levels of quality, ASSOS relies on a small number of handpicked European production facilities to manufacture their Swiss-engineered products. These factories, some of which exclusively manufacture for ASSOS, maintain impeccably high standards, not only for their employees, but also for the products they fabricate.

Today, ASSOS prides itself on supplying Total Cycling Comfort to the top level within competitive cycling: Swiss Cycling, USA Cycling, the MERCEDES AMG PETRONAS Formula One™ Team, BMC Racing Team and many UCI WorldTour riders. But away from the medal haul, passionate and ambitious cyclists in more than 30 countries across the globe glean the same benefits from the ASSOS innovation, thanks to the brand’s worldwide distribution via 1,000 independent top bike stores as well as their own boutiques and corporate online store.

ASSOS Media Contact: Casey Raymer, 208-276-8900,