Atayne Announces Fall 2009 Performance Apparel Made from Trash

Portland, Maine, October 22, 2009 — Atayne, an eco-active gear manufacturer, announced the launch of its 2009 fall line of performance athletic and outdoor apparel made from 100% recycled fabrics (a.k.a. “trash”).

Atayne’s new apparel line includes two new short-sleeve tops, which are high on performance and style but low on environmental and social impact.

Grind T

Atayne’s Grind T lets athletes lead with their values as they grind through a tough workout. Made from 100% recycled polyester (post-consumer plastic bottles), The Grind T wicks and regulates temperature during activities like running, trail running, fast packing, cycling, hiking, walking, yoga, and paddle sports. Treated with naturally-derived, odor-fighting Chitosan, the Grind T does not stink, literally. Features include raglan sleeves, anti-chafe flatlock construction, and contrast stitching. A back-of-the-neck loop promotes hang drying, helping reduce the environmental impact of consumer care. The Grind T is available in several different colors. Point-of-view graphics allow athletes to promote their values, and not just the mark of some billion dollar brand. The Grind T is available in men’s and women’s sizes. Men’s shirts are athletic cut with a crew neck. Women get fitted sleeves and a V-neck. Made in Canada with U.S. manufactured fabrics, the Grind T retails for $39.

Trash T

Atayne’s Trash T provides style and comfort without trashing the planet. Made from 65% recycled cotton and 35% recycled polyester derived from used plastic bottles, the Trash T has a soft, supple feel. The cotton blend is suitable for light workouts or decidedly aprés sports activities like grilling, chatting around the campfire, people watching at the coffee shop, art gallery hopping, or simply “trashin’” around. Features include flatlock stitching and an athletic cut. The Trash T is available in several fun colors and point-of-view graphics. Made in the U.S. from U.S. manufactured fabrics, the Trash T is available in men’s and women’s sizes and retails for $24.

Atayne is available for purchase at select running shops and active-outdoor gear retailers and online at www.atayne.com.

“With sustainable fabrics, manufacturing in North America, and point-of-view graphics, Atayne’s new high-performing tops will inspire environmentally and socially-minded athletes,” said Jeremy Litchfield, Atayne’s founder and chief pacesetter.

About Atayne, LLC

Portland, Maine-based Atayne inspires positive environmental and social change through the power of active lifestyles. Atayne uses innovative technologies and materials made from plastic bottles, coconut and crab shells, and fabric scraps–in other words trash!–to create high-performing athletic and outdoor gear that is safe for people and the planet. www.atayne.com

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Media Contact

Brock Foreman, Two Lights Consulting

brock.foreman@gmail.com

207.233.7968



* Product images available upon request.