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Press Releases

Atayne Custom-Apparel Program Expands with Esperanza 5K Partnership

Atayne will provide custom shirts made from 100%-recycled materials to runners and walkers at the seventh-annual Esperanza 5K in Maine.

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Brunswick, Maine, May 5, 2011 — Atayne, a company that makes performance outdoor and athletic apparel in the USA from 100%-recycled materials, has partnered with Safe Passage’s Esperanza 5K run-walk scheduled for Saturday, May 15, 2011 at Greely High School in Cumberland, Maine. As an event partner, Atayne will provide race shirtsto the first 200 people to register. Atayne will also host a shoe drive and organize an Atayne Trash Runner Team during the race.

This year marks Safe Passage’s seventh-annual Esperanza 5K run-walk The popular spring race is a fundraiser for Safe Passage, a non-profit founded by a Greely High School and Bowdoin graduate Hanley Denning in 1999 to foster education and create opportunities for hundreds of at-risk children and impoverished families who live in the Guatemala City garbage dump community. Apropos of Safe Passage’s mission to move people beyond poverty, esperanza literally means hope.

Race registration information for the Esperanza 5K is available here online.

The Atayne race shirts for the Esperanza 5K are manufactured in the USA from a blend of 65%-recycled cotton and 35%-recycled polyester. The shirts will feature an Atayne custom-designed race graphic with the tagline “Run For Hope.”

Atayne will be collecting used shoes at the event’s high-school venue on behalf of Soles4Souls, a nonprofit that donates shoes to millions of children and adults in need in over 127 countries. Atayne encourages participants to bring their old running shoes, although all types of shoes will be accepted.

Atayne’s Trash Runner Team will be scouring the course with gloves and trash bags to ensure neighborhood roadsides will be cleaner than they were before race day. Atayne Trash Runners are renowned for their exuberance, endurance, and exceptional recycling skills. For information about joining Atayne’s Trash Runner Team or to learn how to start your own Trash Running group, visit Atayne’s Trash Runner’s web page.

“We appreciate the strong support from Atayne to help us put on a fantastic running event benefiting the at-risk children and families our organization serves in Guatemala,” said Alexandra Cowen, Race Coordinator for Safe Passage’s Esperanza 5K. “Atayne’s social and environmental values blend well with our message, and their t-shirts look great, too!,” said Cowen.

“Our team at Atayne is proud to partner with Safe Passage, which works tirelessly to make a huge difference in the lives of so many children in Guatemala,” said Jeremy Litchfield, Atayne’s founder and Chief Pacesetter. “Thousands of people live in poverty in the Guatemala City garbage dump community,” said Litchfield. “It’s inconceivable to most of us in the U.S. that such a place even exists. Safe Passage’s Esperanza 5K highlights the global impact people and businesses in any community can make through sports,” said Litchfield.

About Atayne, LLC

Brunswick, Maine-based Atayne inspires positive environmental and social change through the power of active lifestyles. Atayne uses innovative technologies and materials made from plastic bottles and fabric scraps–in other words, trash!–to create high-performing athletic and outdoor gear that is safe for people and the planet.

Media Contact for Atayne

Brock Foreman

Two Lights Consulting