Atayne launches Grind Cycling Jersey with crowdsourced design
Atayne, an eco-active apparel manufacturer, unveiled the Grind Cycling Jersey, Atayne's first-ever, zip-up road-cycling jersey.
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Brunswick, Maine, February 25, 2010 — Atayne, an eco-active apparel manufacturer, unveiled the Grind Cycling Jersey, Atayne’s first-ever, zip-up, road-cycling jersey.
Atayne’s Grind Cycling Jersey is a high-performance garment made in the U.S.A. from 100%-recycled polyester. The jersey has a three-fourths hidden zipper in front and traditional three-pocket configuration in back. The jersey is blue and white with a green collar that pays homage to Atayne’s commitment to the environment. Customers can choose from six Atayne Cycling Point of View Graphics.
Atayne crowdsourced the Grind Cycling Jersey’s design, drawing on the expertise and preferences of the brand’s athletic and eco-conscious fans. In 2009, Atayne asked customers to vote on their favorite point-of-view graphics for the jersey. Earlier this year, Atayne surveyed its cyclist customers to determine the jersey’s zipper design. Atayne then implemented a social-media contest for the company’s followers on Twitter and Facebook to choose the colors.
“Atayne stands for ‘performance with a point of view,”” said Jeremy Litchfield, Atayne’s founder and pacesetter. “Atayne’s point of view is social responsibility and care for the environment,” said Litchfield. “Our point of view is also that of our customers who are passionate about their sport. Instead of going with a bike-jersey design we liked best, we left it up to the Atayne community to decide,” said Litchfield. “Listening to your customers–it makes a whole lot of sense to us,” said Litchfield.
The Grind Cycling Jersey will be available in men’s and women’s sizes in March 2010. The jersey will retail for $85 at Atayne.com and select cycling shops.
About Atayne, LLC
Brunswick, Maine-based Atayne inspires positive environmental and social change through the power of active lifestyles. Atayne uses innovative technologies and materials made from plastic bottles, coconut and crab shells, and fabric scraps–in other words, trash!–to create high-performing athletic and outdoor gear that is safe for people and the planet. www.atayne.com
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