Brunswick, Maine, March 12, 2010 — Atayne this week earned a seed grant from the Maine Technology Institute for the research and development of cutting-edge, eco-active apparel made from trash.
The Maine Technology Institute (MTI) is a state-funded nonprofit corporation that invests in innovative new businesses in Maine. MTI awarded Atayne $12,500 to help finalize designs, develop prototypes, and wear test an innovative, eco-friendly athletic short designed for high performance and comfort across multiple activities including running, cycling, hiking and yoga.
MTI’s seed grant enables Atayne to expand its product line in a new direction: below the waste. Since Atayne’s founding in 2008, the manufacturer has specialized in high-performance tops made from 100%-recycled materials. Atayne’s Grind T and Trash T shirts have earned a following among eco-conscious runners, hikers, cyclists, paddlers, and yoga enthusiasts across North America. And Atayne’s new Grind Cycling Jersey will be available to consumers later this spring. Now, with research-and-development funding in place, Atayne will proceed to introduce the brand’s first-ever bottom.
“Maine Technology Institute’s investment will help Atayne move to the next level as we continue to innovate, design, and manufacture apparel that is safe for people and has a minimal impact on the environment,” said Jeremy Litchfield, Atayne’s founder and pacesetter.
“We are excited to support Atayne’s development of a promising technology that will benefit Maine’s economy,” said Shane Beckim, Seed Grant Specialist, Maine Technology Institute.
Atayne’s MTI seed grant represents the latest in a string of recognitions for innovation and entrepreneurship, including being named a 2009 Entreverge Winner and entry into the Maine Center for Enterprise Development ‘s “Top Gun” program.
About Atayne, LLC
Brunswick, Maine-based Atayne inspires positive environmental and social change through the power of active lifestyles. Atayne uses innovative technologies and materials made from plastic bottles, coconut and crab shells, and fabric scraps–in other words, trash!–to create high-performing athletic and outdoor gear that is safe for people and the planet. www.atayne.com
About Maine Technology Institute
The Maine Technology Institute (MTI) is a state-funded nonprofit corporation providing early-stage capital and commercialization assistance for the research and development of innovative technology-based projects that create new products, process and services, generating high-quality jobs across Maine. www.mainetechnology.org
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