Brunswick, Maine, February 2, 2010 — Eco-active apparel maker Atayne announced the Atayne Trash Running Team will pick up trash at the third annual Tri for A Cure triathlon in South Portland, Maine on August 15, 2010.
The announcement marks an expansion of Atayne‘s successful “green” events initiative. For the past two years, Atayne’s marketing staff has used Atayne’s blog, e-newsletter, and social media sites like Facebook and Meetup.com to organize trash pick-up crews of volunteers–the Atayne Trash Running Team–at outdoor athletic events in Chicago, Washington, DC, and in the company’s home state of Maine.
Atayne Trash Running Team members are local, eco-minded athletes who are as passionate about recycling and the environment as they are about their sport. Their enthusiasm shows: In October 2009, Atayne reported its Trash Running Team picked up an estimated 450 pounds of trash along the Maine Marathon race course and helped divert nearly 80% of the event waste from heading to a landfill.
“Atayne looks forward to assisting Tri for the Cure which is doing so much to improve personal health and fund cancer research here in Maine,” said Jeremy Litchfield, Atayne’s founder and pacesetter. “The Atayne Trash Running Team will enjoy getting grubby and scouring Tri for a Cure’s race course for every piece of trash we can find,” said Litchfield. “We’ll search every warehouse, farmhouse, henhouse, outhouse, and doghouse!” Litchfield riffed from Tommy Lee Jones’ classic line in the movie The Fugative.
“Atayne is helping us make our event as green as possible,” said Julie Marchese, race director for the Maine Tri for a Cure.
About Atayne, LLC
Brunswick, Maine-based Atayne inspires positive environmental and social change through the power of active lifestyles. Atayne uses innovative technologies and materials made from plastic bottles, coconut and crab shells, and fabric scraps–in other words, trash!–to create high-performing athletic and outdoor gear that is safe for people and the planet. www.atayne.com
About Maine Tri for a Cure
The third annual Tri for a Cure triathlon is scheduled for August 15, 2010 at 2:00 pm at the Southern Maine Community College in South Portland, Maine. All money raised from this non-profit event will support the Maine Cancer Foundation, a 501(c)(3) organization, to support cancer research and patient support in Maine. www.mainetriforacure.org