Atlas announces new 11 and 12 Series snowshoes at Outdoor Retailer Win

SEATTLE, Wash. – Atlas Snow-Shoe Company introduces its new Atlas and Elektra 11 and 12 Series snowshoes. Advanced technology and research combined in creation of the highest performing mountain hiking snowshoes created specifically for men and women’s unique biomechanical needs. Built for superior maneuverability, durability and dependability high in the mountains the new 11 and 12 Series are ideal for summiting peaks and hiking mountain trails.

Extensive biomechanical research led to the development of the Elektra 11 and 12 Series snowshoes. Designed specifically with women in mind. The snowshoes feature outside rolling bends, a narrower waist and a tapered tail that refuses to compromise on a woman’s natural stance and gate allowing for a woman’s natural stride to explore deeper terrain in comfort.

The innovative new Atlas 11 Series and Elektra 11 Series snowshoes bridge top-end preformance for winter hiking with excellent value.

Features:
• Built on the proven technology and value of the Atlas 6061 Aluminum V-Frame
• Durable stainless steel All-Trac™ Toe Crampon and flexible decking
• Advanced Aft Traction and a climbing bar to ease strain on calf muscles
• The Wrappâ„¢ Plus Bindings are specially molded around men’s and womens lasts, with supportive arches that cradle the inside of the foot and the urethane heel strap adjusts easily with the SureClickâ„¢ Buckle

Atlas 11 Series available in 25 and 30” MSRP $229.95
Elektra 11 Series available in 23 and 27” MSRP $229.95

The new Atlas 12 Series and Elektra 12 Series snowshoes are designed to handle any terrain from the trailhead to the summit.

Features:
• Wrapp™ Pro Bindings with Flowtape™ silicone straps that glide through low-friction buckles with a smooth release for easy on-off use
• Built on the REactiV™ 7075 aluminum frame, the lightest, strongest tubing available
• Variable Reactive™ forming lends a stiffer, more responsive flex
• Spring-Loaded™ Suspension provides deeper penetration
• Stainless Steel Holey-1 Toe Crampon, and the advanced Aft Traction provides sure footing on all terrain

Atlas 12 Series available in 25, 30 and 35” MSRP: $279.95
Elektra 12 Series available in 23 and 27” MSRP: $279.95


ABOUT ATLAS SNOW-SHOE COMPANY
Dedication to the winter journey motivates Atlas to deliver the most technically advanced, high performance snowshoes available today. Atlas brought snowshoeing into the modern age by developing Spring-Loadedâ„¢ Suspension, and Atlas launches its ground-breaking Free-Rotatingâ„¢ Suspension in celebration of its 20th Anniversary in 2010. With 19 patents and counting, Atlas continues its quest to design superior snowshoe products for the outdoor hiking and fitness enthusiasts and deliver the best overall snowshoeing experience possible for the next generation of snowshoers.

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For more information about Atlas Snow-Shoe Company’s products and programs, visit www.atlassnowshoe.com or call 206-805-4800, x 2888.