Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

Atomic Partners with CMH Heli-Skiing

Get access to everything we publish when you sign up for Outside+.

Industry leader inks two-year ski agreement with the world’s first heli-skiing operation

Ogden, Utah – September 22, 2014Atomic, a leader in ski innovation and performance, is proud to announce its new, two-year partnership with CMH Heli-Skiing (CMH), the world’s first and largest heli-skiing operation.

As part of the alliance, Atomic will provide CMH with a full fleet of award-winning men’s and women’s skis including the Automatic 117, Automatic 109 and Century 109.

“Based in the heart of the Alps, Atomic has always taken pride in being a brand that is rooted in the history of skiing while also progressing the sport and creating the best equipment for skiers,” said Atomic Canada’s brand manager, Virginie Murdison. “In CMH, we see a company with similar values and goals.”


Started in 1965, CMH invented the sport of heli-skiing in Western Canada and now operates 11 lodges in the winter with access to more than three million acres of pristine terrain covered by an average of 12 meters of snow.

“In the 50 year history of CMH Heli-Skiing, we’ve become known for the legendary powder skiing that we offer,” says CMH director of marketing and retail, Jeremy Roche. “Partnering with Atomic and giving our guests the opportunity to ski on the world’s best powder skis was a no-brainer.”

This new partnership is an exciting development for both companies and strengthens Atomic’s position as an industry leader in alpine skiing while also reinforcing CMH’s reputation as a top-quality service provider for avid skiers and adventurers.

About Atomic:
Every skier is different. Which is why Atomic provides every skier with skis, boots, bindings, helmets, protectors, poles – and now skiwear – built to exactly match his or her needs. Our aim is to help each skier have his or her ultimate skiing experience. Whether they’re all-mountain skiers, freeskiers or cross-country skiers, whether they want to win a World Cup race, have their sights set on new challenges in park and pipe, or live for skiing powder.,

About CMH Heli-Skiing And Summer Adventures:
Offering heli adventures since 1965, CMH Heli-Skiing and Summer Adventures is the world’s first and largest heli-skiing and heli-hiking operator. From their head office in Banff, Alberta, CMH operates exceptional mountain experiences from 11 lodges located in the Bugaboo, Purcell, Selkirk, Monashee and Cariboo ranges of British Columbia, Canada. Heli-skiing takes place each year from December through April, and CMH Summer Adventures take place from July to mid-September.,