Press Releases

Atomic sales representatives earn SIA 2013 Regional Rep of the Year Awards

Atomic is pleased to announce that SnowSports Industries of America (SIA) has recognized Kent Fried, Tom Blair and Stephan Dargis as 2013 Regional Reps of the Year.


Each year, this award is given to regional sales representatives that excel at various criteria including responsiveness to dealers, connection with sales staff and quality training. All snow sports reps are eligible for this award. Dealers from each region vote for the rep they believe best fits these criteria.

Stephan Dargis

Stephan Dargis earned the high recognition for his exemplary work in the Canadian province of Quebec. He began working with Atomic in 1984 as a college student. Dargis said, “30 years of hard work, plus working with great people and the best ski brand in the world has got me here today. The other thing that brings the most enjoyment of my job is the interaction between me and my dealers.”

After serving 30 years in the outdoor industry and 25 years with Atomic in the United States’ Midwest territory, this is the fourth time Tom Blair has received the award. Previous years include 2009, 2010 and 2011. “It’s nice to be considered by my dealers as one of their premier reps,” Blair said.

Blair works with dealers in Illinois, Iowa, Kansas, Missouri, Nebraska, North and South Dakota, Minnesota, Oklahoma and Wisconsin.

Tom Blair and Kent Fried

Mid-Atlantic U.S. rep Kent Fried joined Atomic in 2004. “It’s important to me to always be available to my dealers,” Fried said. “I make sure I take care of my guy who buys ten skis for his shop, not just the dealers who do huge orders.” Living outside of Philadelphia, Pennsylvania, Fried services Delaware, New Jersey, Pennsylvania, northern Virginia and the District of Columbia.

“When I call Kent, he’s on it,” said Brian Good of Buckman’s ski and snowboard shop in Pennsylvania. “He handles everything right away and does a great job training my staff on the product.”

Blair, Fried and Dargis were recognized at a ceremony at the recent 2014 SIA Snow Show in Denver, Colorado.

Atomic, founded in 1955,manufactures products tailored for ski racers, freeskiers, backcountry skiers, cross-country skiers, beginners and World Champions alike. Every Atomic product is more than the sum of its parts, not only incorporating the know-how of creative experts, but also embodying the passion for skiing of every Atomic employee.