Press Releases


32,000 Instructors Gain Access to Gear that Helps Them Succeed and Grow the Snowsports Industry

OGDEN, Utah (July 2, 2018)Atomic, the fastest growing ski brand in the US, proudly announce their partnership with the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) for the 2018-2020 seasons with the shared goal of inspiring passionate skiers and driving new members to the sport.

As an official partner, Atomic will provide support for PSIA-AASI educational programs and access to Atomic product for more than 32,000 instructors as they teach and help develop the future skiers of the country. For over 60 years Atomic has passionately delivered product built for skiers by skiers with the goal of inspiring and defining the sport. “At Atomic we are dedicated to driving performance and innovation whether it’s making a first-time skiers day out on the hill a success or the next World Cup podium.” Says Sean Kennedy, Atomic Marketing Manager, “PSIA is the perfect partner to bring skiers and on snow professionals together for a positive experience on mountains across the country.”


“I’m looking forward to this partnership and the successes it will bring to both companies,” says Nicholas Herrin, PSIA-AASI CEO. “As the leader in snowsports education, we could not be happier to be partnering with one of the world’s top ski companies. For our members, this new relationship means they’ll have another partner that will help them obtain great products which support them and the great work they do on snow.” PSIA-AASI places a high priority on professional development and provides a crucial service to the ski world. This alliance speaks to the shared commitment between Atomic and PSIA-AASI to further drive inclusion within the sport and inspire lifelong passion for skiing to promote and grow snowsports.

Atomic manufactures products which are perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike. Every Atomic product is much more than the sum of its component parts, not only incorporating the know-how of creative experts, but also embodying the passion for skiing of each and every Atomic employee. Thanks to a combination of experience, innovation and passion, Atomic hasbeen synonymous with winter and skiing since the company was founded in 1955. Learn more at

PSIA-AASI is a nonprofit education association with a membership of more than 32,000 men and women dedicated to promoting snowsports through instruction. The association establishes certification standards for ski and snowboard instructors and develops education materials to be used as the core components of most ski and snowboard school training. The PSIA-AASI Team is a hand-selected team of 30 individuals that are the “best of the best” ski and snowboard instructors and help promote the organization’s educational programs. Learn more at