Atomic USA: New Headquarters, New Senior Staff

Ogden, UT (Summer, 2007) — Atomic USA, makers of world-class alpine, snowboard and nordic equipment, is pleased to announce the completion of a strong new team of senior level staff. The new leadership comes as Atomic USA is shifting headquarters and operations from Amherst, New Hampshire to Ogden, Utah.

The new team, led by Mike Adams, President and General Manager of Atomic USA, has years of industry experience and adds a strong diversity of new talent to the senior team. Adams commented, “Our new Atomic USA team is now completely assembled and poised to offer the best products, dealer support, and service to our customers throughout the US.” The new team officially launches operations in Ogden, UT August 13th, 2007.

Appointments to Atomic USA’s senior leadership include:

Jordan Judd – Marketing Director
With 12 years industry experience, Jordan Judd comes to Atomic with a strong industry resume including former Product and Marketing Manager for Line Skis and Co-Owner of Decade Snow & Skate retail in Utah.

Helge Guetzlaff – Alpine Product Director
Longtime Atomic veteran from Europe, Helge Guetzlaff joins the Atomic USA team after 8 years as International Alpine Ski Product Manager in Austria.

Rick Halling – Nordic Product Director
Carrying over from Amherst, NH, Rick Halling is the longest serving Atomic employee, having begun work with the company in 1989. Rick brings a breadth of knowledge as a Nordic racer, 12 years retail experience and 18 years experience in the Atomic family.

Eric Pearson – Snowboard Product Director
Atomic Snowboard rep since 2001, Eric Pearson joins the team as an industry veteran and former snow sports shop owner.

Ruben S. Munoz – Sales Operations Manager
A long time resident of Utah, Ruben Munoz has spent the last 15 years managing operations within AOL and Citibank.

Bruce McDonald – Eastern Sales Manager
Atomic sales rep in New England for past 23 years, Bruce McDonald joins the in-house team as a true sales veteran and regional expert.

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Headquartered in Ogden, Utah in the heart of the Wasatch Mountains, Atomic lives its reputation as the dominant manufacturer on the World Cup Circuit, producing industry-leading products that make skiing and snowboarding easier and more enjoyable. Atomic continues to dictate the direction of modern snowsports equipment with leading technical innovations and state-of-the-art constructions. Atomic is committed to providing all types and levels of downhill enthusiasts the opportunity to improve their performance with products designed to enhance the North American skiing and snowboarding experience.