Aussie Dogs Leads the Pack with Trendsetting New Styles for Fall 2012

SAN CLEMENTE, CA (January 30, 2012) – Aussie Dogs, a leader in sheepskin footwear since 1989, maintains its longstanding commitment to helping women, men and girls put their best foot forward in high-quality, fashionable and comfortable footwear, with the introduction of its fresh, on-trend Fall 2012 collection.

The brainchild of a brand new design team, the original styles feature luxurious, fashion-forward elements, including lace-up, fringe and buckle detailing, many of which are carried out in both the Aussie Dogs original sheepskin footwear line, and Aussie Girl, a division of Aussie Dogs that offers durable, affordable sheepskin alternatives.

And while consumers can expect style-setting designs, Aussie Dogs’ dedication to quality materials, built-to-last footbeds, exceptional craftsmanship, maximized comfort and a precise fit is anything but a passing fad.

“We’re thrilled to reinvigorate the market with our distinct 2012 collection,” said Chris Watt, president. “We think customers and dealers will be excited about the changes we’ve made in terms of design and direction, but will also rest assured that our loyalty to small business practices, such as exceptional customer service, flexible minimums and competitive pricing, remains rock solid.”

AUSSIE DOGS ORIGINAL SHEEPSKIN FOOTWEAR

The ultimate treat for discerning feet, Aussie Dogs offers the finest in sheepskin footwear, ideal for keeping cozy and comfortable while walking the dog, running errands or watching the game. Featuring dense, hypoallergenic Australian Merino Wool, the boots are meant to be worn barefoot, as the heat generated from the feet penetrates into the fur to create a warm, insulating bond. The sheepskin also releases natural lanolin, which moisturizes the feet and wicks moisture from the skin. Standout 2012 women’s styles include:

•WHISTLER – This warm and cozy boot (pictured upper left) loves to hug your calf and feet. Made of luxurious, twin-face sheepskin and a reinforced cow suede heel counter, the Whistler offers a sleek silhouette with an exposed sheepskin collar, toggle accents, and a side zipper for ease of entry. Black or Chestnut. MSRP: $180

•CARLY – This stunning cow suede ankle boot (pictured upper right) brings ultimate comfort and fashion together with a 100-percent sheepskin lining and a stylish ankle strap and silver buckle. Chestnut or Chocolate. MSRP: $116

•ASPEN – This fun and funky cow suede boot features a lace-up shaft, an exposed, 100-percent sheepskin wool collar and tribal-style detailing with beads on the leather laces and a vertical pattern sewn into the back seam. Chestnut or Chocolate. MSRP: $150

•MOLLY – This versatile boot features a western-inspired sole, a 100-percent wool collar and a cow suede belt with an antique silver accent. Cocoa or Charcoal. MSRP: $122

A complete Aussie Dogs men’s line, including stylish new designs for Fall 2012, is also available.

AUSSIE GIRL

Aussie Girl offers a cute and competitively-priced sheepskin alternative with high-tech, quality footwear featuring faux fur that will last the school year and beyond. Standout 2012 styles include:

•FILLY – This unique wedge boot (pictured lower left) features fun and fashionable fringe detail around its sloping top and a gum sole with reinforced heel counter for added support. Black or Chestnut. MSRP: $52

•WILLOW – This beautiful après ski boot (pictured lower right) features leather laces and antique brass accents. Lined completely with the highest quality microfiber faux fur, the Willow also features a rubber traction sole. Black or Cocoa. MSRP: $90

•SCARLETTE –This beautifully detailed, fashionable boot features a woven pattern with stylish fringe accents. Black or Cocoa. MSRP: $61

Aussie Dogs will ship its Fall 2012 collection in August and offers low minimums and flexible terms.

Aussie Dogs Original Sheepskin Footwear is a fashion footwear manufacturer that utilizes only the highest quality materials, exceptional craftsmanship and intelligent design to create a luxuriously comfortable and stylish product. Aussie Dogs has been making top-quality footwear since 1989, and has recently expanded its product portfolio to include Aussie Girl, an affordable sheepskin alternative. Aussie Dogs and Aussie Girl products are available online and in specialty stores across the globe, including independent shoe stores, boutiques and sporting goods outlets, small department stores and action sports and outdoor retailers. Visit www.aussie-dogs.com, follow @AussieDogsShoes on Twitter and become a fan on Facebook.

For more details, images or samples, media may contact Holly at holly@thepressroom.com; (805) 773-1000.