Aussie Dogs Offers Young Women Affordable, Stylish Sheepskin Footwear

MAGIC/FN PLATFORM: BOOTH# 62316

SAN CLEMENTE, CA (February 7, 2012) – Cute, cool and stylish sync with excellent craftsmanship and unmatched comfort in the fresh fall collection from Aussie Girl, a new division of Aussie Dogs sheepskin footwear that offers competitively-priced sheepskin alternatives featuring quality faux fur.

Designed for fashion-conscious young women who value affordable, on-trend footwear that stays chic semester after semester, Aussie Girl dipped its toes in the market with a 2011 debut and is poised to establish a strong foothold with its eye-catching 2012 line.

Backed by Aussie Dogs’ 20-plus pioneering years in the footwear industry, Aussie Girl transcends the foot army of poorly-made faux sheepskin boots flooding the market by keeping its heels firmly planted in the design attributes that made its parent company famous: quality materials, built-to-last footbeds, exceptional craftsmanship, maximized comfort and a precise fit.

“We created Aussie Girl to meet the growing need of young women who demand original, fashion-forward footwear that won’t fall apart after one season,” said Chris Watt, president. “Not everyone is in a position to afford sheepskin footwear, but everyone deserves an alternative that looks and feels fabulous and lasts.”

To create a luxe look, Aussie Girl enlisted a new design team to create its 2012 collection, which wows with fun fringe accents, urban-chic lace-ups and edgy brass hardware.

ON THE FRINGE

The country-meets-city FILLY features fringe detail around its sloping, Western-style top and a cute gum sole wedge (MSRP: $52), while the SCARLETTE takes a twist on the traditional Australian sheepskin boot by adding a woven, patchwork pattern and lots of fringe detailing (MSRP: $61).

ALL LACED UP

The super-stylish, wallaby-inspired JILL stuns with a tall, lace-up shaft and gum sole wedge and comfy, hand-sewn moccasin construction (MSRP: $58), and the beautiful WILLOW après ski boot features lots of faux fur, leather laces and antique brass accents (MSRP: $90).

SASSY BRASS
Adding edge to the traditional Western riding boot, the BILLIE brings an upper adorned with flat brass studs and ankle and calf belts fastened with antique brass circular rings (MSRP: $64), while the MELISSA bootie blends a soft faux fur collar with a studded ankle strap and antique brass buckle (MSRP: $47).

Aussie Girl ships its Fall 2012 collection in August and offers low minimums and flexible terms.

Aussie Dogs Original Sheepskin Footwear is a fashion footwear manufacturer that utilizes only the highest quality materials, exceptional craftsmanship and intelligent design to create a luxuriously comfortable and stylish product. Aussie Dogs has been making top-quality footwear since 1989, and has recently expanded its product portfolio to include Aussie Girl, an affordable sheepskin alternative. Aussie Dogs and Aussie Girl products are available online and in specialty stores across the globe, including independent shoe stores, boutiques and sporting goods outlets, small department stores and action sports and outdoor retailers. Visit www.aussie-dogs.com, follow @AussieDogsShoes on Twitter and become a fan on Facebook.

For more details, images or samples, media may contact Holly at holly@thepressroom.com; (805) 773-1000.