HONG KONG – February 20, 2018
Auster Enterprises Ltd (Auster), a new premium suspension training system has selected SMACK! Media to help plan and implement a strategic public relations and digital strategy plan, for the launch of their suspension-based workout and mobility system. Auster is unique in that it is the only suspension training system on the market that combines both static and dynamic bands for utmost versatility.
Developed out of the necessity to help people attain their health and fitness goals in any setting, Auster was designed with a “no excuses” approach to empower individuals with the tools to make the world their gym and have the ability to workout anywhere at anytime. Made of the highest quality materials, the Auster systems allow people of all fitness levels to incorporate customizable exercises that range from heart-pumping and fast-paced routines to slower, more strength-oriented movements that promote muscle growth.
Auster was created with three core products, including: the Auster Battle Staff, the Auster Flex, and the Auster Traveller. The Auster Battle Staff is a unique tool designed for asymmetrical resistance exercises to eliminate imbalances, perform high intensity training and rotational moves. The Auster Flex is the perfect solution for a quick and complete workout in the home, hotel, office or on the road. The Auster Flex includes two Dynamic Bands in medium resistance, a Bone Anchor to hang from a door and a convenient Backpack to store and take anywhere. The Auster Traveller is extremely portable and fits into any bag or suitcase. The Traveller allows an individual to combine the best of bodyweight exercises and resistance training for complete workouts that grow with abilities, and can be used in any location.
The Auster philosophy is that you do not have to be chained to the gym nor indoor workout facility to meet your health and fitness goals. Auster promotes “Making the World Your Gym” with their high-quality systems that can be used anywhere.
“We are excited to partner with SMACK! Media,” said Andrew Siu, CEO of Auster Enterprises. “Now that the Auster product in available for sale, we invited SMACK! Media to partner with us, as they understand the importance of strength and suspension training, and have relationships in the sports, health and fitness markets that compliment the goals of the Auster team. They kicked off the partnership with a feature in the Sports Illustrated holiday gift guide, a few days before our official product launch which was a strong kick off for us.”
The Auster Suspension Training Systems are available online at https://www.austerfit.com
Auster was designed to help people meet their fitness goals and make no excuses, regardless of their location and setting. Made of the highest quality materials, the Auster systems allow individuals of all fitness levels to incorporate customizable exercises that range from heart-pumping and fast-paced routines to slower, more strength oriented movements that promote muscle growth. Auster encourages people to live active lifestyles by helping them make the world their gym and in turn, reach their peak everyday. https://www.austerfit.com
About SMACK! Media
SMACK! Media is a boutique branding, digital and Public Relation(ship)s® firm focused on authentic brands in the health, sports, fitness, and nutrition markets. We believe in genuine relationships, sweat-working, and being creative and competitive in everything we do. We practice what we preach and we love what we do. As a result, it’s not “work” for us, rather a challenge and dedication to deliver the most successful marketing and communications campaigns to build brand awareness, secure press placements, develop customer loyalty, and drive revenue for our clients. http://www.smackmedia.com