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Austin Canoe & Kayak (ACK) Introduces New Search Engine to Power

Get access to everything we publish when you sign up for Outside+. now features best in-class search results through the power of Google and GroupBy.

Austin, Texas (May 20th, 2014) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC announces the launch of a new search engine powering The new search engine is powered by the Google Search Appliance (GSA) with middleware software from GroupBy. The selection of search providers was based on the need for faster and highly relevant search results that could be used throughout the site for navigation as well as search results; on both desktop and mobile devices. maintains a fully responsive design allowing customers to experience not only a flawless shopping experience, but also a seamless search experience no matter which type of device they are using.

The new search engine gives ACK customers dynamic, real-time search capabilities while browsing the site. The search box presents suggestions through Search-As-You-Type technology that suggests the best relevant search terms as well as the best matched brands and products. This improvement is just one of many to come for; Jeremy Arntz, ACK Development Manager, puts it best: “This initial integration is a huge leap forward for ACK, but is just the beginning of what can be done with the Google Search Appliance.” He adds, “There are many exciting things we have planned for the future that are made possible by this enhancement.”

“The Google Search Appliance along with their partner, GroupBy offers a combination of two powerful systems that provided us a means to achieve enterprise class search capability, usually reserved for much larger companies.” said Peter Messana, CEO of MSP Holdings, “Search is key to any ecommerce company, providing the means to find the item fast is what our customers want and we never stop working to meet their needs.”

Some key features of the GSA and GroupBy’s Searchandiser include Dynamic Navigation (filtering), Search-As-You-Type, Results Biasing, Redirects, Spelling, Suggested Search and Site Navigation of Categories.

“We are very proud of having such a great specialty brand like ACK as one of our clients. ACK’s multi-channel experience, which offers the same service, selection and expertise whether in-store or on-line is a key strategy for GroupBy and Google. We look forward to our continued work with ACK as they continue to grow and innovate in their market space. Said Roland Gossage, Managing Partner, GroupBy Inc. 

This new feature is currently live at

About MSP Holdings, LLC

MSP Holdings, LLC operates Austin Canoe and Kayak (ACK), an award-winning paddlesports and outdoor retailer and Rack Boys a vehicle rack and sports travel outfitter dedicated to providing exceptional customer service. Both retail outfits are based out of the central Texas area, with their respective online stores at and and within five physical locations in Austin, San Marcos, Spring, Houston and San Antonio, Texas.

If you’d like more information about this topic, or to schedule an interview with MSP Holdings, LLC, please contact Dayvee Brower-Warrell at 512-318-2941, or email

About GroupBy, Inc

GroupBy Inc. provides industry leading commerce and media software solutions that help companies better connect with their customers by providing a more relevant user experience. This improved experience drives more targeted site traffic, increases revenue and overall customer satisfaction. Groupby’s solutions provides industry leading features for search, navigation, merchandising, search engine optimization (SEO), and Search as you type (SAYT). GroupBy has offices in Canada, United States, China, and Trinidad & Tobago.

For more information, visit: Call us +1-647-558-4678, or email