Press Releases

Austin Canoe & Kayak (ACK) Reorganizes Management Team, Re-Hires Former Director of Marketing

Austin Canoe & Kayak continues to expand with a more defined leadership team designed to accommodate the company’s growth and long term business strategies.

Outdoor retailer, Austin Canoe & Kayak (ACK), a division of MSP Holdings, LLC, today announced the expansion of its management team with the return of former Director of Marketing, Roland Jimenez, as Vice President of Marketing.

Roland will be responsible for leading ACK’s marketing, creative, and communications strategies with a particular focus on building the ACK brand to its fullest potential.

“Roland was vital in helping us propel our marketing efforts in the early days,” states Peter Messana, CEO. “Bringing him back not only helps us realign our position in the market, but will also reinvigorate our brand and what it represents today.”

Roland is no stranger to the paddlesports and marketing industries. Prior to his first three-year employment at ACK, Roland owned and operated a kayak retail shop based out of Cedar Park, Texas and served as Director of Marketing, Brand Management and Creative Services for a variety of companies within various industries.

Adam Olson, Vice President of Operations, added, “I am ecstatic that Roland has decided to rejoin the ACK team. Roland’s passion and expertise coupled with the support of an already outstanding marketing team is the perfect recipe to drive ACK’s brand to the next level.”
With Roland rejoining the team, Adam Olson has been appointed Vice President of Operations encompassing all physical store and Internet operations. Prior to Roland’s arrival, Adam was responsible for Internet Operations solely and served as interim Vice President of Marketing.
Roland Jimenez formally rejoined the ACK team on Tuesday, May 26th, 2015.

About MSP Holdings, LLC

MSP Holdings, LLC operates Austin Canoe and Kayak (ACK), an award-winning paddlesports and outdoor retailer and Rack Boys a vehicle rack and sports travel outfitter dedicated to providing exceptional customer service. Both retail outfits are based out of the central Texas area, with their respective online stores at and and within five physical locations in Austin, San Marcos, Spring, Houston and San Antonio, Texas.

If you’d like more information about this topic, or to schedule an interview with MSP Holdings, LLC, please contact Austin Olson at 512-687-3010, or email