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Austin Canoe & Kayak (ACK) Strives for Exceptional Customer Service

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Free Upgraded Shipping joins Price Matching and Custom Packages to enable ACK to effectively meet customer needs

Austin, Texas (June,10th 2014) – Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC announces the launch of Free Upgraded Shipping – the latest enhancement for exceptional Customer Service. Upgraded Shipping joins streamlined Price Matching and Custom Packages to add to ACK’s customer service options.

Customer service is always the driving force behind ACK’s decisions and the latest upgrades to the shopping experience follow this mantra. “This is very exciting for us. We always strive to process and ship fast, now this enhancement allows us to deliver equally as fast” said Steve Messana, President of MSP Holdings, adding “The upgraded shipping is automatic and seamless to the customer, if the qualifying shipment will take 4+ days (business days) to reach the customer we automatically move it to FedEx 3-day Express Saver, allowing ACK to reach everyone coast-to-coast in 3 days or less.”

Joining the Upgraded Shipping enhancement is a new Price Matching feature. Price Matching allows the customer to checkout at the price they found online, there is no need to call or email, just place the order with the competitor’s price and if approved the order ships out the same day. After the customer presents the competitive price, the Customer Relationship Managers do a quick search to confirm the lower price and happily match it. ACK is proud to match any competitor’s price, PERIOD. Chase Goble, Customer Relationship Manager, explains it like this, “If we can go to the site, it is the same product, we can add it to a cart and the price is less, we’ll match it.”

The last of the enhancements are the Custom Packages, which now allow the customer to pick the products of their choice to create a one of a kind package. The previous packages were pre-defined leaving the customer with little choice. Now, with the Custom Package option, customers pick the items they’d like to include in their package and enjoy great savings while doing so. One of the most popular packages is the Kayak Package where the customer now has the freedom to pick their favorite kayak, PFD and Paddle; just one of the many custom packages offered.

These enhancements are only the latest in many upgrades to Peter Messana, CEO of MSP Holdings, LLC sums it up best “We never stop listening to our customers and building features that meet their needs. Our team is focused on being the best Outdoor Retailer and we continue to enhance our website to do just that”.

The new features are currently live at

About MSP Holdings, LLC

MSP Holdings, LLC operates Austin Canoe and Kayak (ACK), an award-winning paddlesports and outdoor retailer and Rack Boys a vehicle rack and sports travel outfitter dedicated to providing exceptional customer service. Both retail outfits are based out of the central Texas area, with their respective online stores at and and within five physical locations in Austin, San Marcos, Spring, Houston and San Antonio, Texas.

If you’d like more information about this topic, or to schedule an interview with MSP Holdings, LLC, please contact Dayvee Brower-Warrell at 512-318-2941, or email