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Press Releases

Avalanche Expands Sales Team, Opens Manhattan Showroom

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Avalanche (, the outdoor inspired apparel company family owned and operated since 1987, announces the expansion of its national sales team and presence in New York City with Jim Norris joining as director of sales and Ana Cabreja as national accounts manager. Both Norris and Cabreja will work out of Avalanche’s new, 2,400 square-foot showroom located in Midtown Manhattan. 

Norris brings more than 30 years of sales and marketing experience and deep relationships with both specialty and department store retailers to the Avalanche brand. Norris previously served as vice president of sales for Seven7 Jeans, supported such outerwear brands as London Fog and Gordon & Ferguson, and continued to cultivate consumer apparel retailer accounts around the US Army brand and Versa Group brands.

Cabreja offers 20 years of experience in product development, sales, and merchandising in the apparel industry. Most recently as senior merchandiser at Triboro Manufacturing, Cabreja developed programs for major retailers, including Walmart, Target, and Babies R Us. Her previous experience in the active lifestyle market includes supporting Rockport Apparel, Equinox and US Army brands.

“The Avalanche brand is truly at a tipping point, and having Jim and Ana join our team makes us even stronger and better prepared for our continued growth,” said Ronny Petrucci, vice president of sales for Avalanche. “Although we’ve stayed true to our mantra of designing beautiful and comfortable apparel at approachable price points for nearly 30 years, consumer demand for both product that fits their active lifestyles and getting outdoors is at an all-time high.”

Avalanche’s new showroom will service both outdoor specialty and mainstream consumer retail customers, as well as the brand’s licensing office. The brand has licensed the following categories since the inception of the business activity in 2014: hosiery, base-layer, swimwear, loungewear, sleep wear, camping accessories, Bluetooth electronics, pet accessories and specialty cold weather accessories. Avalanche is seeking qualified licensees for additional product categories including footwear, backpacks, travel bags and apparel categories that are direct extensions of its core active outdoor apparel line. Interested licensees should contact Dan Petrucci at 617-449-8768 or

The Avalanche showroom is located at 525 Seventh Avenue, Suite 511, and the sales team can be reached there at 212.768.0777; and

About Avalanche

Headquartered in historic Salem, Massachusetts, Avalanche is a family owned and operated outdoor apparel company dedicated to creating and manufacturing high-quality, affordable products that combine style with technical excellence for outdoor enthusiasts. Avalanche was founded in 1987 by Ron Petrucci and quickly grew to a more than 500-person sewing facility. Today, the brand continues its heritage of developing product with the highest quality fabrics, sourced from the best mills in the industry and delivering 100 percent customer satisfaction. The Avalanche Company Store, which opened in 2012, is located at 24 Front Street, Salem, Mass. For more information, visit