Avalanche Launches Pinnacle: Technical, Performance Collection for Fall '18
New Premium Line for Men and Women Features Urban Styling, PrimaLoft and Polartec Protection
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SALEM, MASS., November 16, 2017
Avalanche (www.avalanchewear.com), the outdoor inspired apparel company family owned and operated since 1987, will unveil its new, high-performance Pinnacle collection at the 2018 Outdoor Retailer + Snow Show. The line offers consumers more technical options with the Avalanche style and quality they know and love.
The Pinnacle collection includes base layers, mid layers and outerwear with 15 style offerings for men and nine for women, incorporating sleek styling and subtle technical details for today’s consumer. PrimaLoft and Polartec technologies combine lighter weight, breathable and quick drying solutions for ultimate comfort outdoors and on the go.
“As today’s consumer becomes more and more mindful of their options to look stylish while also staying comfortable in all situations, we felt it was the perfect timing to introduce a more technical line that speaks to that desire for higher performance,” said Ronny Petrucci, Avalanche COO. “We have always prided ourselves with offering great-looking outdoor apparel at approachable price points, and we will continue to do that. Pinnacle is a closely curated collection for customers willing to invest more for that caliber of performance and style.”
PrimaLoft Eco insulation, providing warmth, softness and lightweight comfort from post-consumer recycled material, runs throughout Pinnacle insulated jackets including the Tech Blazer, Tech Shirt Jacket and the Loft Insulator Jacket. Other men’s and women’s styles that span from base layers, mid-layers and outerwear feature Polaretec Power Stretch™ performance-fit base fabric, Polartec Thermal Pro® fleece insulation, and Polartec Power Grid’s patented grid design that reduces fabric weight while increasing warmth and compressibility.
In addition to the new Pinnacle collection, the Avalanche product line spans its Active, Outdoor Traditional, Outdoor Urban and Mountain Heritage collections, featuring styles from performance base layers to insulated jackets for men and women. For more information on Avalanche, please visit www.avalanchewear.com.
About Avalanche
Founded in 1987 on the North Shore of Boston and headquartered in historic Salem, Massachusetts, Avalanche is an authentic, family owned and operated outdoor apparel company built on tradition. Avalanche continues to stay true to its New England heritage and passion for the outdoor lifestyle, creating and manufacturing high-quality, affordable products that combine style with technical excellence and inspire customers to be outdoors. The Avalanche Company Store, which opened in 2012, is located at 24 Front Street, Salem, Mass. For more information, visit www.avalanchewear.com.
