Backbone Media Adds PR Veteran Mike May to Jackson Office

Backbone Media LLC, a premier communications firm serving the outdoor, snowsports and lifestyle markets, is pleased to announce the addition of industry veteran Mike May to its award-winning team.

Mike will spearhead day to day communications for long time Backbone clients Brunton and Gerber as well as new partner Outdoor Alliance, a broad coalition of industry advocacy organizations dedicated to conservation and stewardship of America’s public lands and waterways. Mike has over nine years of media relations experience serving a variety of clients in the outdoor, cycling, snowsports and fitness industries.

“We continue to serve our clients with media planning and buying, social media strategy and execution, brand consulting and PR,” explains partner Nate Simmons. “Mike’s passion for the outdoors and superior client service, combined with his approach to PR, are representative of the attitude carried throughout Backbone and we’re excited to welcome him as part of the team.”

“For the better part of the past decade I’ve had the privilege of working in an industry I love, with clients I respect and with people who make all the difference,” said May. “I’m energized to take the next step with Backbone and integrate myself with the amazing talent the agency has to offer.”

Mike joins Dax Kelm and Sarah Hubbard at Backbone’s northern office in Jackson Hole, Wyoming. Accounts handled out of JH include Boa Lacing Systems, Brunton, Cloudveil, Gerber, Hydrapak, Klean Kanteen Outdoor Alliance, McNett, POC and Reusablebags.com.

Founded in 1997, with headquarters in Carbondale, Colorado and an office in Jackson, Wyoming, Backbone Media is a premier communications firm serving the snow sports, outdoor and human-powered recreational markets. For a complete client list and further information, visit www.backbonemedia.net

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