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Press Releases

Backbone Media and Polartec Finalists in PR Daily's Digital PR Awards

Backbone Media and Polartec were named finalists in PR Daily's Digital PR and Social Media Awards. Polartec's Made Possible contest was chosed in the 'Best Use of Facebook' category.

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(Carbondale, CO) – Backbone Media is proud to announce that the Polartec Made Possible College Challenge, now in its third year, has been named a finalist for the PR Daily Digital PR and Social Media Awards. The Made Possible contest and Facebook application were chosen in the ‘Best Use of Facebook’ category alongside American Airlines, Scholastic, and Federal Credit Union, among others.

Polartec®, the leading manufacturer of performance fabrics, launched the Made Possible College Challenge in 2010 as a way to recognize collegiate outdoor programs nationwide and award one winning school a $10,000 grant.

“We believe collegiate outdoor programs play an important role in fostering the next generation of outdoor enthusiasts,” states Polartec Global Director of Marketing, Allon Cohne. “These outdoor programs encourage students to get out and appreciate nature, teach valuable leadership skills and pass along the ethics of environmental stewardship.”

The first stage of the Made Possible contest invites official collegiate outdoor programs nationwide to submit a video or written proposal telling Polartec how they would use a $10,000 grant. Once submissions have been accepted, Polartec chooses finalists based on creativity, effort and consistency with the Made Possible message. The public then votes for the winning school via an application on Polartec’s Facebook page developed with Friend2Friend. The school with the most votes is awarded the $10,000.

Last year’s Made Possible contest yielded over 27,000 votes, over 1.7 million impressions, and audience growth of over 18% for Polartec. Finalists are encouraged to rally their own votes, an element of the contest that has resulted in reports of increased awareness on campuses for outdoor programs and increased participation.

Made Possible 2012 is current underway and submissions are being accepted until November 9th. Information on this year’s contest can be found at

The winners of this year’s PR Daily Digital PR and Social Media Awards will be announced on January 24th in NYC. More information on the finalists can be found at

About Backbone Media

For over 14 years, Backbone Media has maximized media exposure for our clients in the active lifestyle marketplace. Backbone offers integrated PR, media buying & planning and social media services to over 50 leading brands in the outdoor, snowsports, hook & bullet, travel and beer markets from our offices in Carbondale, Denver and Jackson Hole.

About Polartec

Polartec, LLC is the developer, manufacturer and marketer of Polartec® performance fabrics. Polartec® products range from lightweight wicking base layers, to insulation layers, to extreme weather protection and are utilized by the best clothing brands in the world. In addition, Polartec® fabrics are used extensively by all branches of the United States military and the Army, Navy, Marine Corps, Air Force and Special Operations Forces. For more information, visit