Backbone Media Appointed Public Relations Agency of Record by Trimble

Backbone Media announced today that Trimble Outdoors, a business of Trimble, has appointed the company as its public relations agency of record. Backbone Media will represent Trimble Outdoors and its suite of mobile apps and mapping products, including Trimble Outdoorsâ„¢, AllSport GPSâ„¢ and MyTopo applications.

“Backbone Media is a great match for Trimble,” said Kris Wagner, marketing director for Trimble Outdoors. “Backbone has a unique understanding of the intersection of technology and the outdoors. We’re excited to be working with them to maximize brand awareness of our products through all aspects of media.”

“Trimble makes innovative products and we’re excited to build upon that solid foundation to help expand their brand recognition in the outdoor, lifestyle, and technology markets,” said Penn Newhard of Backbone Media.

About Trimble Outdoors
Trimble Outdoors, a Trimble business, develops GPS-enabled mobile apps and map solutions for fitness and outdoor enthusiasts. Its popular apps—Trimble Outdoors, AllSport GPS, Geocache Navigatorâ„¢, Cabela’s Reconâ„¢ Hunt, and Backpacker GPS Trails—run on more than 300 mobile devices worldwide and help consumers navigate on trails and off-road, track fitness workouts, find caches and more. Trimble Outdoors is also a leading provider of print and digital maps for hikers, hunters, and campers via the MyTopo brand. By leveraging Trimble’s 30 years of commercial expertise in GPS, software, and communications, Trimble Outdoors delivers cost-effective and convenient position-based services that promote consumers’ well-being, security and active lifestyles. For more information about Trimble Outdoors, visit www.TrimbleOutdoors.com.

About Trimble
Trimble applies technology to make field and mobile workers in businesses and government significantly more productive. Solutions are focused on applications requiring position or location—including surveying, construction, agriculture, fleet and asset management, public safety and mapping. In addition to utilizing positioning technologies, such as GPS, lasers and optics, Trimble solutions may include software content specific to the needs of the user. Wireless technologies are utilized to deliver the solution to the user and to ensure a tight coupling of the field and the back office. Founded in 1978, Trimble is headquartered in Sunnyvale, Calif. For more information, visit: www.trimble.com.

About Backbone Media
Founded in 1998, with offices in Carbondale, Colo. and Jackson, Wyo., Backbone Media is a progressive media and PR agency specializing in the outdoor, active lifestyle, and technology marketplaces, representing over 30 category-leading clients. Backbone offers a full suite of services including public relations, media planning and buying, and social media strategy. For a complete client list and further information, visit www.backbonemedia.net.