Press Releases

Backbone Media Grows Media and PR Teams

For Immediate Release 

CARBONDALE, Colo. (Jan. 6, 2017) – Backbone Media, the country’s leading active lifestyle agency, today announced recent promotions for members of its media and public relations teams.

Laura Merino, who joined the agency in 2011 and previously served as Media Supervisor, has been promoted to the role of Associate Media

Laura Merino

Director. In her new position, she will support a portfolio of more than 40 active lifestyle clients, provide strategic media planning and buying counsel, build client relationships and mentor team members. Merino has helped build Backbone’s tourism and destination marketing business.

Having worked as a PR Account Manager for almost two years in Backbone’s Denver office, Elizabeth Carey was promoted to Senior PR Account Manager. Carey leads public relations efforts for HOKA ONE ONE and Smartwool. She has more than a decade of writing and endemic skiing and running experience.

“We’re happy that our talented staff continues to develop professionally and grow within the agency,” said Greg Williams, Backbone Media partner and media director. “Recent promotions for our team reflects their value, hard work and commitment to us and to our clients.”

Other recent promotions at Backbone include Patrick Lynch and Nick Pinto from Media Coordinators to Media Planners and Corbin Clement from PR Coordinator to PR Account Manager. John Brothers will also join Backbone Media as a Digital Operations Coordinator on Jan. 16, 2017. Brothers is a graduate of Baylor University and will be based in Backbone’s Carbondale office.

Elizabeth Carey


About Backbone Media
Backbone Media

 targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 19 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado.


Janelle Huelsman, Backbone Media

970-963-4873, ext. 116